Video Creator

About The Position

The Video Creator will function in a shooter-producer-editor (SPE) capacity as a hands-on creative who can capture, produce, and edit high-impact branded video content from concept through delivery. This role is designed for a maker who thrives on agility, someone who can produce high-quality work under tight timelines and small-crew conditions while delivering content that feels premium, authentic, and editorially credible. The Video Creator partners closely with Integrated Producers, Creative Directors, and Editors to bring stories to life across social, digital, and short-form video.

From shooting real people and lifestyle moments to crafting polished edits optimized for multiple platforms, this role bridges the gap between production and post.

About The Team

Studio at People Inc. is the creative engine powering branded content for some of the world’s most iconic brands. We produce at the intersection of editorial credibility, cultural fluency, and creative innovation. The production team is the backbone of this operation, turning bold creative into polished, authentic work that delivers impact for clients and audiences.

Contributions

• 50% Provide creative and technical input on how to approach video capture that follows overall client specifications and guidelines, as well as the specific vision for each project.
• Collaborate with internal stakeholders upon project kickoff to ensure smooth execution.
• Lead internal and external pre-production meetings.
• Utilize a variety of cameras, lighting, and grip equipment.
• Implement both internal and client feedback in real time to ensure continued DDM brand and client alignment.
• Collaborate with Creative Directors and Producers to translate concepts into executable shoot plans.
• Scout and recommend locations, props, and light setups that align with creative vision and budget.
• Create shot lists, storyboards, and production outlines to guide on-set flow.
• Collaborate with Content Strategists and Creative Directors to ensure tone, style, and storytelling align with brand voice and audience insights.
• Cook up with Talent, Crew, and Producers to prep for efficient, small-footprint shoots.
• Direct talent and real people with empathy and clarity to capture authentic performances.
• Manage lighting, audio, and composition to achieve a clean, cinematic look even in lean setups.
• Provide recommendations on visual trends, equipment, and editing techniques to keep the studio’s output modern and competitive.
• Partner with Social and Editorial teams to tailor content for TikTok, Instagram, YouTube, and emerging platforms.

Experience

• 1-3 years of production experience in branded content, media, or advertising.
• Experience shooting, producing, and editing video content in a professional capacity, track record working in branded content is strongly preferred.
• Experience with quick turnarounds and implementing intensive revisions.
• Social video creation experience is a must.

Specific Knowledge, Skills, Certifications, And Abilities

• Excellent verbal and written skills.
• Passion for culture, lifestyle, and authentic storytelling.
• Strong knowledge and experience with the entire production lifecycle, including pre-production, audio and video capture, lighting, studio and on-location environments, editing, and content delivery.
• Strong knowledge of various cameras, G&E, and related video equipment, coupled with the ability to select the best gear for any creative.
• Finishing skills required, including light color grading and audio mixing.
• Proficient in video editing/post-production software, while working specifically in Adobe Premiere Pro and After Effects.
• Proficient skills in producing, lighting, and operating cameras for an efficient video shoot.
• Exceptional problem-solving and critical thinking skills; able to self-manage against production timelines and successfully balance multiple priorities simultaneously.
• Able to adapt skills to the aesthetics of each project and thrive in the creative process of implementing the ultimate vision of the content you are working on.

% Travel Required (Approximate)

10%

Pay Range

New York: $75,000.00 - $90,000.00