Vice President, Ticketing - Sales and Management

About the role

This position reports to the Chief Operating Officer and oversees ticketing strategy for Forward Madison FC and Rally Madison FC, including pricing, sales strategies, premium and group offerings, and revenue-driving campaigns across all ticket products.

Responsibilities

• Oversee ticketing strategy for Forward Madison FC and Rally Madison FC through pricing, sales strategies and premium and group offerings.
• Lead and develop the ticket sales team, including direct oversight and consistent training of sales staff.
• Establish and maintain ticket sales targets, KPIs and frequent reporting that is delivered to the COO and other senior leadership.
• Identify new revenue opportunities across season, group, premium, and single-game sales.
• Manage the department budget and revenue forecasting.
• Develop and execute revenue-driving campaigns across all ticket products.
• Work with COO and senior leadership on new offerings and strategies for premium hospitality across soccer and concert events.
• Lead season ticket strategy with focus on renewals, upsells, and new lead generation.
• Create innovative fan engagement initiatives and ensure exceptional customer service across every touchpoint of the supporter journey.
• Establish and uphold processes and best practices for pipeline management, CRM usage, lead generation, and fulfillment tracking.
• Work all Forward Madison FC and Rally Madison FC match days.
• Represent the club at community events, league meetings, and industry functions; host members, groups, and prospects as needed.
• Work cross-functionally with supporting departments (ticket operations, marketing, partnerships, etc.).
• Support department objectives via participation in assigned special projects.
• Be a leader to all interns & seasonal staff members.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 5+ years of ticket sales experience in sports or entertainment.
• 3+ years of ticket sales management and leadership experience.
• Bilingual in Spanish is preferred.
• A proven track record of achieving and exceeding annual sales goals.
• Strong understanding of solution-based selling.
• Ability to work nights, weekends, and holidays as the event schedule requires.