Vice President, Salesforce CRM

About the role

This position owns the enterprise vision, strategy, and return on investment for the Salesforce platform. With end-to-end accountability for Salesforce performance, value realization, and enterprise outcomes, this role partners across functions to drive investment decisions and translate business strategy into measurable results. This role establishes and aligns operating models, governance, and a product mindset to ensure Salesforce and its integrated ecosystem enable unified workflows, trusted enterprise data, and actionable insights. As the single accountable owner, this role facilitates data-informed decisions, workflows, and prioritization to scale the business and support operational excellence.

Responsibilities

• Defines and executes on a multi‑year Salesforce platform strategy aligned to enterprise business priorities and financial investment model.
• Partners across divisions and business leaders to translate enterprise and division strategy into measurable Salesforce platform outcomes, facilitating internal alignment around prioritization and investment decisions.
• Leads a product‑centric operating model for the Salesforce platform to translate enterprise strategy into actional roadmaps and a product mindset that delivers measurable business outcomes.
• Balances innovation, technical debt reduction, and operational stability, including enterprise integrations across data platforms, middleware, and custom platform capabilities.
• Owns platform roadmaps, funding tradeoffs, and prioritization decisions.
• Ensures clear product ownership for core capabilities such as data models, integrations, and automation.
• Delivers