Vice President, Sales & Marketing

About the Role

As a VP Marketing & Sales at Marriott Vacations Worldwide (MVW), you will be responsible for creating meaningful moments for Owners, members, and guests. You will oversee the execution of sales and marketing strategies and tactics to achieve budgeted sales volume and cost, as well as customer and associate satisfaction. This role ensures effective and efficient on-site coordination between sales and marketing groups and collaborates with multiple stakeholders to develop and implement regional marketing strategies. The position focuses on overseeing marketing and sales operations and does not involve direct customer interaction during the sales process.

Responsibilities

• Contribute to the development of long-term function and strategy for the project.
• Develop a culture of excellence in all facets of project operation.
• Ensure sales and marketing management implements a philosophy of tour efficiency that is profit-driven while building strong team values.
• Implement and manage daily administrative procedures in compliance with company policy and practical business processes.
• Forecast and budget annual sales targets.
• Address personnel issues in compliance with company policy.
• Ensure proper communications are maintained with all staff or others associated with project operations.
• Participate in standard review processes.
• Ensure Marketing and Sales departments collaborate to achieve project goals.
• Oversee a positive guest tour experience and resolve escalated guest issues.
• Monitor guest experience survey data and follow up with department leaders as appropriate.
• Ensure the Sales Gallery meets or exceeds all property standards.
• Use key reports (e.g., Confirmations, Experiences per guest, volume per guest (VPG), close rate, employee satisfaction, Regional Customer Experience report, Site Daily Flash) to evaluate project and team effectiveness.
• Analyze market data (e.g., cost per tour, development plans, marketing cost by channel) to evaluate the effectiveness of incentives and programs.
• Monitor Budget versus Actual Results (BUVARS) across all departments to evaluate effectiveness.
• Negotiate contracts and work with vendors.
• Collaborate with local Marriott Hotel General Managers and Area Vice Presidents.
• Develop future managers while implementing company-directed self-development programs.
• Coach, manage, and lead direct reports, measuring performance against goals and holding teams accountable.
• Recognize and reward manager performance (e.g., way-to-go letters, personal bests).
• Identify areas of strength and development opportunities for direct reports through observation (e.g., ride-alongs, shadowing).
• Oversee the development and updates of sales training manuals and sales process enhancements (e.g., Eagle Flight Plans, Resource Guides).
• Conduct formal performance reviews and create individual development plans, career paths, and promotion plans.
• Manage associate performance, including developing performance plans for associates below expectations (progressive discipline).
• Address associate needs, questions, and issues (both work and non-work related).
• Mediate conflicts between teams (e.g., within marketing or sales teams, between marketing and sales teams).
• Provide guidelines for empowering associates to make decisions regarding guest experience and service issues.
• Review training programs prior to implementation and approve policies/procedures related to workflow, lead distribution, rewards, recognition, and discipline.
• Participate in recruiting (e.g., generate internal referrals, monitor job ads, intervene in personnel selection).
• Ensure hiring managers follow personnel selection protocols.
• Develop compensation plans for marketing and sales teams to maximize production.
• Understand and abide by state and federal regulations related to sales and marketing activities (e.g., Do Not Call Lists, State registrations).
• Develop scripts for Sales Executives to use during typical sales presentations and provide ongoing coaching.
• Perform other duties as assigned.

Requirements

• Proficiency in reading, writing, and communicating verbally in English (additional languages may be required in certain locations).
• Ability to perform physical tasks such as moving, lifting, carrying, pushing, pulling, and placing objects weighing up to 10 pounds without assistance.
• Ability to reach overhead and below the knees, perform bending, twisting, pulling, and stooping, and stand, sit, or walk for extended periods or entire work shifts.
• Availability to work a fluctuating schedule based on business needs, including days, nights, weekends, and holidays.

Qualifications

• Bachelor’s degree or 4 years of equivalent work experience.
• Minimum of 2 years’ experience in a similar position.
• Active and in-good-standing professional Real Estate License, where mandated by law, is preferred.

Skills

• Leadership:
  • Professional Demeanor: Exhibiting behavioral styles that convey confidence and align with organizational values.
  • Problem Solving and Decision Making: Identifying issues, gathering information, and choosing effective courses of action.
  • Communication: Conveying information convincingly and engagingly, with strong public presentation skills.
  • Adaptability: Maintaining performance under pressure or during changes.
• Managing Execution:
  • Planning and Organizing: Prioritizing work to accomplish goals.
  • Driving for Results: Setting high standards and proactively working toward goals.
  • Building and Contributing to Teams: Fostering collaboration and cohesion among team members.
• Building Relationships:
  • Coworker Relationships: Building trust and openness to achieve organizational goals.
  • Customer Relationships: Developing relationships based on understanding customer needs.
  • Fostering Inclusion: Supporting associates with diverse styles and promoting an inclusive work environment.
• Generating Talent and Organizational Capability:
  • Talent Management: Providing guidance to develop skills and abilities.
  • Organizational Capability: Leveraging associate talent to meet work needs.
  • Applied Learning: Seeking learning opportunities to improve performance.
• Technical Acumen:
  • General Sales Location Operations: Knowledge of sales location principles, including tour flow, sales presentations, and closings.
  • Business Acumen: Using business information to manage operations and address challenges.
  • Applied Business Knowledge: Evaluating market conditions and aligning actions with strategies.
  • Administration and Management: Understanding strategic planning, resource allocation, and leadership techniques.
• Basic Competencies:
  • Basic Computer Skills: Using hardware and software (e.g., word processing, internet browsers).
  • Mathematical Reasoning: Performing calculations to solve work-related issues.
  • Oral Comprehension: Understanding spoken information and ideas.
  • Reading Comprehension: Understanding written work-related documents.
  • Writing: Communicating effectively in writing for the audience.
• Strong communication and customer service skills for public-facing interactions.

Benefits

Relocation assistance available.