Vice President, Public Relations (Digital Health/MedTech)

Key Responsibilities

• Serve as lead for a portfolio of key digital innovation health accounts, setting strategic direction and ensuring best-in-class delivery.
• Advise clients across medtech, medical devices, diagnostics, digital health platforms, health IT, connected care, remote patient monitoring, AI/ML-enabled health solutions, and health technology innovation.
• Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership for digital health and medtech innovators in a highly regulated, fast-evolving space.
• Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and technology-to-story narratives.
• Guide teams in translating complex clinical, engineering, and health technology concepts into clear, compelling, and business-relevant stories for executive, clinical, patient, and mainstream audiences.
• Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
• Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, and executive visibility programs tied to digital health innovation.
• Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.

Media, Thought Leadership & Market Influence

• Contribute to Highwire's point of view on digital health and medtech trends, including AI in healthcare, interoperability, health data and cybersecurity, regulatory developments (FDA digital health/SaMD pathways), and market shifts in health technology.
• Maintain and deepen relationships with top-tier health tech, digital health, medtech trade, business, and policy media, as well as analysts and key industry influencers.
• Oversee thought leadership programs grounded in product innovation, clinical validation, health technology research, and data-driven insights.
• Guide executive visibility strategies, including media training, keynote placements, bylined content, and conference speaking opportunities for CTOs, CMOs, Chief Medical/Digital Officers, and other digital health executives.
• Support integrated amplification strategies across earned, owned, and social channels to extend the reach of product launches, clinical/technology milestones, and executive commentary.
• Represent Highwire and its clients at major digital health and medtech industry events (e.g., HIMSS, HLTH, ViVE, CES Digital Health, and relevant medtech/health IT forums).

Agency Operations, Leadership & Growth

• Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality.
• Support team growth through recruitment, coaching, performance management, and professional development.
• Play a key role in new business development, contributing to pitch strategy, proposal development, and client presentations focused on the digital health and medtech space.
• Partner with agency leadership and peers to support Highwire's Digital Innovation go-to-market efforts within the Health practice.
• Contribute to agency marketing initiatives, including award submissions, case studies, and promotion of proprietary digital health research and insights.
• Champion Highwire's culture of inclusion, empowerment, collaboration, and continuous improvement, and uphold the firm's commitment to DIBs (Diversity, Inclusion & Belonging).

Success Factors

• 10+ years of PR or strategic communications experience, with significant agency leadership experience (required)
• Required: Deep, direct experience leading communications for medtech and digital health companies, including medical devices, diagnostics, digital health platforms, health IT, or connected health technology
• Proven success owning and scaling integrated communications programs for complex, high-growth digital health and medtech clients
• Strong command of the health tech and medtech media landscape, analyst community, and industry influencers covering digital health innovation
• Solid understanding of the regulatory and compliance environment governing digital health and medtech communications, including FDA digital health/SaMD pathways, FTC, HIPAA, and relevant industry codes
• Exceptional strategic writing, editing, and storytelling capabilities, with the ability to translate complex technology and clinical concepts into narrative
• Demonstrated experience providing executive-level client counsel and managing senior stakeholder relationships, including C-suite and board-level engagement at technology and health companies
• Track record of building, mentoring, and retaining high-performing teams
• Strong business acumen, including experience with forecasting, resourcing, and revenue growth
• Experience supporting and winning new business in a competitive agency environment
• Confident, collaborative, and decisive leader with a passion for digital health innovation and improving patient outcomes through technology
• Thrives in a fast-paced, high-growth environment while balancing strategic and operational priorities

About Highwire

Versatile marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live. Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week. Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..