Vice President, PR & Communications

Position Title: Senior Director, Communications Reporting to Title: SVP, Marketing Summary: The Vice President, PR & Communications will develop and execute the comprehensive communications strategy for Alexander Wang Brand, positioning the brand within culture and building strategic editorial relationships. This role is responsible for owning the full lifecycle of brand storytelling from developing compelling narratives and securing editorial placements to orchestrating brand activations and events that generate significant earned media. The successful candidate will report to the SVP, Marketing and lead the communications team in executing integrated campaigns that establish and reinforce the brand position in fashion and culture. Responsibilities include but are not limited to: Strategic Communications & Brand Positioning: Develop and execute communications strategy that positions Alexander Wang within culture and contemporary fashion discourseOwn brand narrative and positioning across seasons in partnership with the SVP, Marketing and Head of Design to translate product and brand vision into compelling media storiesEnsure consistent brand alignment across all communications channels: editorial, events, partnerships, and collaborationsIdentify and capitalize on cultural moments and opportunities to authentically amplify the brand Editorial & Press Relations: Cultivate and maintain direct relationships with key editors and journalists at tier-one fashion, culture, and lifestyle publications (print, digital, broadcast)Develop and execute strategic press campaigns for collections, collaborations, brand initiatives, and executive visibilityLead all press strategy, including media pitch development, press release creation, and executive positioning (quotes, interviews, speaking opportunities)Review and filter press requests for editorial placements, speaking engagements, interviews, and philanthropic opportunities; prioritize requests aligned with brand strategyOversee management of press relationships and agencies (e.g., Gusto Luxe China; Pred PR Japan)Maintain and oversee credit reports and media coverage distribution to company leadership Brand Activations & Events: Develop comprehensive strategy for fashion shows, brand activations, and experiential events that amplify brand positioning and generate earned mediaOversee all fashion show logistics and media coverage, including guestlist strategy, VIP relations, media attendance, seating, and day-of executionIdentify, secure, and manage strategic brand sponsorships and partnerships that elevate events and create co-marketing opportunitiesLead conceptual development of brand activations and collaborations that generate cultural relevance and press coverage Editorial Loans & Collateral Management: Oversee all editorial loans and sample distribution to ensure strategic placement and coverage in key publicationsLead development of all press collateral, including lookbooks, press kits, photography, and brand materials that support media outreach Relationship Building & Network: Build and maintain strategic relationships with media, fashion editors, culture influencers, industry leaders, and brand collaboratorsServe as primary brand ambassador in culture and editorial circles; represent Alexander Wang at industry events and cultivate the brand reputationLeverage personal network and cultural knowledge to identify partnership and activation opportunities Team & Budget Management: Lead and manage the communications/PR team, including direct reports and cross-functional collaboration with Marketing, Design, and MerchandisingManage press department budget and approve spending for events, agencies, and communications initiativesOversee samples management, closet tracking, and press asset organization We are an Equal Opportunity Employer M/D/F/V In compliance with the New York City salary transparency requirements, the potential salary for this position is from $160,000 to $175,000, which represents a range commensurate with experience, knowledge, and skills required. Requirements 10+ years of progressive experience in communications, public relations, or marketingMinimum 3+ years in a Senior Director-level or equivalent leadership roleProven track record of developing and executing integrated communications strategies that generated significant earned media and brand positioningDemonstrated expertise in fashion, luxury, or culture communications with deep knowledge of the fashion media landscapeEstablished relationships with key editors and journalists at major fashion/culture publicationsExperience leading successful brand activations, events, and experiential campaigns that generated media coverage and cultural impactBachelor degree or equivalent professional experienceProficiency in Microsoft Office and Adobe SuiteStrong copywriting and creative ideation skillsExcellent analytical and project management skillsStrategic mindset with ability to make quick decisions in a fast-paced, dynamic environmentExcellent communication and presentation skillsExperience managing and coaching communications/PR teamsExperience at luxury fashion brands or disruptor fashion/culture agenciesBackground in fast-growth companies with ability to scale communicationsDirect experience securing editorial coverage in tier-one international publicationsNetwork within fashion, culture, nightlife, and media communities Benefits We offer a comprehensive benefits package, including but not limited to: Clothing allowance & discounted merchandiseHealthcare (medical/dental/vision) coverageFlexible spending account (FSA) & Commuter benefits401(k) savings plan with employer matchSummer Fridays