Vice President Physician (HCP) Marketing

About the role

The VP, HCP Marketing is responsible for developing and executing the professional marketing strategy that drives physician adoption, prescribing behavior, and clinical credibility for the company's portfolio. This role translates clinical and scientific data into compelling, compliant messaging and equips the field organization with high-impact promotional tools. This leader partners closely with Sales, Medical Affairs, Consumer Marketing, and Commercial Operations to ensure a unified, differentiated value proposition across dermatology, med spa, and telehealth channels, including coordinated ownership of the company's HCP and consumer digital ecosystem.

Key Responsibilities

• HCP Strategy & Positioning

  • Define the HCP segmentation, targeting, and positioning strategy across dermatologists, primary care, med spas, and telehealth providers.
  • Craft the core professional value proposition grounded in clinical data and real-world evidence.
  • Lead competitive positioning and message differentiation.
  • Develop HCP sampling strategy and promotional pull-through plans aligned to launch objectives and prescribing behavior.

• Promotional Materials & Field Enablement

  • Own development of all HCP-facing materials (detail aids, visual aids, digital tools, leave-behinds).
  • Partner with Sales and Training to ensure effective field execution and message pull-through.
  • Develop omnichannel HCP engagement strategies (digital, virtual, in-person).
  • Own CRM strategy, HCP engagement automation, and omnichannel orchestration capabilities supporting the field organization.

• KOL & Congress Strategy

  • Build and manage Key Opinion Leader (KOL) strategy.
  • Lead scientific congress planning and execution.
  • Oversee speaker bureau programs and peer-to-peer education.

• Medical Education & Content

  • Develop educational programs for physicians and provider networks.
  • Ensure alignment with Medical Affairs on scientific accuracy and compliance.
  • Support development of disease awareness and treatment pathway content.

• Market Insights

  • Lead HCP-focused market research and insights generation.
  • Translate insights into actionable marketing strategies.
  • Partner cross-functionally on commercial analytics infrastructure and HCP engagement measurement strategies.

Candidate Profile

• 12+ years in pharmaceutical/biotech marketing, including significant HCP marketing experience and progressive leadership responsibility spanning both strategic oversight and day-to-day management of high-performing marketing organizations.
• Dermatology, aesthetics, or specialty pharma preferred.
• Strong understanding of clinical data interpretation and promotional compliance.
• Experience building modern omnichannel HCP engagement models that integrate field execution, digital engagement, and CRM orchestration.
• Demonstrated success leading cross-functional teams and field alignment.

Company Culture

Veradermics is a small, tight-knit, high-performing team that works with urgency, positivity, and a deep sense of ownership. We set an exceptionally high bar for ourselves and seek someone who is energized by playing an integral role in a fast-moving organization at a pivotal moment in our trajectory—bringing curiosity, clarity, and a drive to get things done at the highest level. We value strong organization, thoughtful collaboration, and genuine investment in team success. Honest, direct communication is central to how we work and grow together. Accomplishing our collective goals will be fun but also complex.

Location and Travel

Location: Hybrid, with 2-3 days per week in Yardley, PA
Commercial Office

Salary and Benefits

Veradermics provides a comprehensive compensation package that includes a base salary, annual performance bonus eligibility, and access to the employee stock option plan. Robust benefits package, including health coverage, retirement benefit matching, dependent care FSA, and unlimited paid time off.

Equal Opportunity Employer

Veradermics is an equal opportunity employer. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.