Vice President, Paid Search

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows.

About the role

The VP, Paid Search & AEO is responsible for leading the success of clients’ paid and organic search efforts by providing thought leadership on campaign strategies and optimization, defining the future of search road mapping, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members. As a VP of Paid Search & AEO, you'll manage the strategy and oversee planning, optimization, and reporting of client paid and organic search efforts.

Responsibilities

• Provide vision, direction, management, and support to individuals within the team to ensure their work aligns with our mission and goals
• Motivate and manage paid search and AEO teams in the creation, development, and execution of campaigns and AEO workstreams to meet or exceed client expectations
• Foster strong relationships with internal teams and client groups
• Develop action plans to achieve and measure success, including defining metrics, strategies for measurement and optimization, AEO project roadmap evolution, and synergies between paid search and AEO
• Advocate the value of holistic search (paid search and AEO) and help educate clients, partners, and internal teams on the latest developments and capabilities in these quickly evolving media channels
• Lead presentations to both clients and internal teams showcasing our vision for and the benefits of a holistic search approach with customized strategies for each client
• Introduce process development input, quality assurance, and best practices
• Collaborate with other department leads to share ideas, communicate service offerings, and identify and deliver new solutions for clients
• Keep senior management appraised of key client opportunities, potential risks, and other key nuances which affect the health of the business
• Prepare and present staffing plans in conjunction with Performance department lead and Investment leads
• Develop a complete understanding of client goals, markets, needs, and expectations
• Work within client relationships to champion initiatives that drive marketing decisions across all search/AEO-related channels and those impacted by AEO efforts specifically
• Attend client meetings on an ongoing basis, interfacing as needed with key contacts client-side during meetings and presentations
• Advocate across functional areas within client relationships (e.g., IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Support the development and documentation of methodologies and tools to improve operational efficiencies within the team and the group
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Establish expectations and goals for the team on performance marketing and thought leadership

Requirements

• Minimum of 10+ years of digital media experience
• 7+ years of direct search campaign management experience
• 5+ years of people management experience
• 4+ years managing external partner and client relationships
• HCP/DTC/Pharma experience
• SEO/AEO experience

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes:

• Medical coverage
• Dental and vision
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation Range: USD $149,340.00 - USD $214,620.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.