Vice President, Outreach & Brand Strategy (Marketing and Sales)

Key Responsibilities

• Partner closely with the Chief Growth Officer to define and execute enterprise growth strategy.
• Develop and lead a comprehensive marketing and sales roadmap aligned with organizational priorities.
• Identify and prioritize growth opportunities across service lines, geographies, and partnerships.

Marketing & Brand

• Lead brand strategy, positioning, and messaging to differentiate services across key audiences.
• Oversee integrated marketing efforts including digital, content, PR, events, and community engagement.
• Drive demand generation through targeted campaigns and lifecycle marketing.
• Utilize data and analytics to continuously optimize performance and ROI.

Sales & Business Development

• Grow and lead a high-performing sales and business development function.
• Expand and optimize referral pipelines across providers, payers, community organizations, and government partners.
• Establish and scale strategic partnerships to increase access and utilization of services.
• Implement disciplined sales processes, forecasting, and performance management systems.

Data, Technology & Infrastructure

• Own the marketing and sales technology stack, with HubSpot as the system of record for all pipeline, customer, and partner data.
• Drive full adoption, data integrity, and continuous optimization of HubSpot across marketing and sales teams.
• Establish data governance, lifecycle stages, and lead management processes.
• Develop and enhance dashboards and analytics to provide full-funnel visibility (from lead generation through conversion and retention).
• Optimize system integrations and data flows to enable accurate attribution, forecasting, and performance management.

Market Insights & Growth

• Leverage market intelligence, customer insights, and competitive analysis to inform strategy.
• Identify new revenue streams and support the development of innovative programs and services.
• Collaborate on pricing, packaging, and go-to-market strategies.

Cross-Functional Collaboration

• Align closely with operations and program leadership to ensure seamless customer experiences.
• Serve as a visible external leader and ambassador for the organization.

Team Leadership

• Recruit, develop, and retain top talent across marketing, communications, and sales.
• Foster a performance-driven, collaborative, and mission-aligned culture.
• Manage budgets strategically to maximize growth impact and efficiency.