Vice President of Sales USA & LATAM

About the role

The Vice President, Sales will be a key executive responsible for executing and developing sales strategy. Will play a pivotal role in shaping the future of Scenic and Emerald Cruises & Tours, driving revenue growth, expanding market share and building strong relationships with key trade partners, regional and national consortia and MICE.

Responsibilities

• Manage and drive top-line revenue results for the United States and Latin America (predominantly through trade channels but at times participating in consumer direct activities).
• Drive the adoption of new preferred supplier relationships with key national and regional consortia.
• Develop data/reporting around sales activity attribution and ROI with clear account by account analysis to drive future business decisions.
• Provide inspirational leadership to the regional sales and sales support teams, developing sales strategy for the group, sales processes, compensation and performance management practices to drive top-line growth and drive efficiency.
• Actively own and lead the Sales budgeting, planning and forecasting processes for the US and LATAM.
• Identify targeted go-to-market strategies for the region and provide a road map for sales efforts and new programs to drive penetration and share.
• Represent Scenic Group with key US and LATAM accounts as well as at impactful conferences and speaking engagements that support awareness and appreciation for the Scenic offering.
• Identify opportunities to enhance tracking and performance against key sales indicators to hold teams accountable for results.
• Coach and mentor the sales organization, to strengthen the existing talent base and elevate the sales approach and performance standards.
• Cook regularly with marketing, commercial, groups, air and contact center teams to ensure strategies and activities are aligned to optimally drive revenue objectives.

Qualifications

• Bachelor's degree required, master’s degree or MBA preferred.
• High-growth environment track record of developing programs and building sales capability during a high-growth period.
• Well-networked in the luxury vacation/travel industry with strong existing customer relationships. Relationships within luxury travel consortia are a plus.
• Proven ability to drive growth across groups and exposure to working with traditional and emerging distribution and revenue generation channels.
• Outstanding sales leadership skills to develop, train and measure an organization of nearly 30 sales professionals and drive profitable revenue growth.
• Strong understanding of sales metrics and analytics to drive business decisions.
• Experience leading cross-functional teams and managing budgets.