Vice President of Sales

About Unifocus:Unifocus is a leading workforce management software platform built specifically for the hospitality industry. Our integrated platform combines intelligent automation for labour management, scheduling, time and attendance, housekeeping, maintenance, task management and guest service operations.We support some of the world's leading hospitality brands, including Hilton, Rosewood, Shangri-La, Accor, IHG, Hoxton, Corinthia, Oetker Collection and many more. As a growing international SaaS company, we offer an environment where ambitious people can make a genuine impact while accelerating their careers.Visit www.unifocus.com to learn more. About the Role:We are seeking a results-driven Vice President of Sales to lead revenue growth across new business acquisition and expansion of existing accounts. This role is responsible for defining and executing the US sales strategy, building strong executive-level relationships, and positioning Unifocus’s software solutions as critical to solving our customers’ business challenges. The VP of Sales will bring a deep understanding of complex, technology-driven platforms and will effectively translate customer needs into compelling value propositions. This leader will partner closely with Customer Success, Marketing, and senior leadership to drive pipeline growth, upsell and cross-sell opportunities, and oversee executive-level customer reviews, strategic presentations, and product demonstrations across the region. What You'll Do:Own and deliver revenue targets across new business acquisition and expansion of existing accountsDefine and execute the sales strategy and territory plans to drive sustainable revenue growth and customer retentionLead and oversee complex, enterprise sales cycles using a consultative, value-driven approachEngage with executive-level prospects and customers, delivering strategic presentations that clearly articulate how Unifocus solutions address business challengesPartner closely with Sales, Engineering, Customer Success, Marketing, and Product to accelerate deal closure and long-term account growthDrive upsell and cross-sell initiatives across key accounts, ensuring strong account penetration and value realizationCommunicate product vision, roadmap updates, and new capabilities to customers and prospectsCollaborate with global sales leaders and cross-territory teams to align strategy and share best practicesProvide leadership and direction to SDR-driven pipeline conversion and demand generation effortsEnsure accurate forecasting, pipeline management, and reporting within Salesforce CRMRepresent Unifocus in key customer meetings, both remote and on-site, as a senior sales leader What We're Looking For:Bachelor’s degree (BA/BS) or equivalent professional experience requiredExtensive experience selling complex enterprise SaaS solutions, with a proven track record of closing large, multi-year deals10+ years of progressive experience in sales, including leadership responsibility for enterprise or major accountsStrong command of structured sales processes with disciplined forecasting, follow-ups, and execution rigorExceptional relationship-building and executive communication skills, with the ability to uncover customer pain points and deliver value-based solutionsProven ability to influence senior stakeholders and navigate complex buying organizationsStrong operational and administrative discipline, including: Strategic planning and time management across teams and territories Accurate CRM ownership, pipeline management, and revenue forecasting Clear reporting and adherence to internal cadence and deadlinesProficiency with CRM platforms (Salesforce preferred) and business productivity toolsExcellent verbal and written communication skills, with executive-level presence Preferred ExperienceExperience selling software solutions into the Hospitality or Service Industries, including Workforce Management, HR Applications, Operations, Property Management Systems, or related platformsDirect exposure to the hospitality industry and its operational challengesFormal training and hands-on use of MEDDPICC, Command of the Message, or similar enterprise sales methodologies The Unifocus ExperienceOur Culture Statement: Thriving Together, Achieving GreatnessTo support our culture mission, we have four core culture values of Unite, Inspire, Empower, and Excel. Each value representing a set of key traits that define how we live and breathe our culture every day.We UNITE globally, combining our diverse talents, perspectives, and expertise. With professionalism and a touch of fun, we inspire and empower each other to excel. Together, we deliver exceptional value, challenge norms, and leave a lasting impact within the hospitality industry. In addition to a competitive salary, we offer:Health insurancePaid time offParental leaveProfessional development and ongoing sales coachingReferral program