Vice President of Sales

About the role

We're hiring a highly driven, entrepreneurial VP of Sales to own and accelerate Nic Nac's retail and wholesale growth. Nic Nac is redefining the nicotine category with a fully dissolvable nicotine lozenge built around simplicity, convenience, and a completely different experience from traditional nicotine products. We've built momentum, and now we're looking for someone to help us take it to the next level. This is not a position for someone who wants to inherit a mature sales organization and simply manage it. We want a builder and a closer. You'll develop our national sales strategy, open major retail and distribution accounts, and build a high-performing sales organization, all while staying comfortable going from a strategy meeting to personally getting on the phone with a buyer and closing a deal.

Responsibilities

• Lead Nic Nac's overall global sales strategy and execution
• Drive aggressive growth in retail distribution and wholesale revenue
• Develop and close relationships with national and regional convenience, grocery, specialty, and other high-volume retailers
• Build relationships with distributors, wholesalers, brokers, and strategic sales partners
• Personally pursue and close high-value accounts
• Develop strategies to increase sales and velocity within existing retail accounts
• Identify new channels and untapped opportunities for Nic Nac
• Build, manage, and motivate an internal and/or external sales team
• Establish sales targets, KPIs, forecasting, pipelines, and accountability systems
• Develop commission structures and incentives that reward growth
• Work closely with marketing to support retailer launches, promotions, events, sampling, and sell-through
• Represent Nic Nac at trade shows, buyer meetings, distributor events, and key industry events
• Maintain a strong understanding of the competitive landscape and emerging opportunities within the nicotine category
• Provide regular reporting on pipeline, distribution growth, revenue, opportunities, and sales performance

Qualifications

WHAT SUCCESS LOOKS LIKE: You won't be measured by meetings or PowerPoint presentations. You'll be measured by doors opened, accounts won, distribution expanded, product sold, and revenue generated.

IS THIS YOU?: Are you a builder and a closer? Do you get excited about turning a growing brand into a major national player? Do you enjoy opening doors, winning accounts, and personally closing deals? Do you want to join a growing American company where one exceptional sales leader can have an enormous impact?

Pay

The position starts at a $120,000 base salary plus uncapped commission. The commission structure will reward new accounts, revenue growth, and overall sales performance, with significant earning potential for someone who delivers. You'll help build the sales organization, shape our national retail strategy, land major accounts, and become a key part of Nic Nac's long-term growth.