Vice President of Sales

Sales Process Architecture

Design and enforce targeting framework.

• Define ideal customer profile (ICP).
• Identify high-value property types (industrial, retail centers, distribution centers, manufacturing, corporate campuses).
• Define geographic and revenue targets.

Account Segmentation:

• Top 25 Strategic Accounts
• Tier 2 Growth Accounts
• Target Prospect Accounts
• Service Maintenance Accounts

Prospecting Standards:

• Weekly activity expectations.
• Structured follow-up cadence.
• CRM documentation requirements.
• Referral generation system.

Qualification Matrix:

• Project size minimums.
• Margins viability.
• GC/Owner payment history.
• Operational capacity alignment.
• Risk profile review.

Pricing Discipline:

• Standard proposal templates.
• Margins reviewed before submission.
• Internal approval matrix.
• Value-based selling training.

Revenue & Growth Leadership

• Set annual and quarterly sales targets.
• Develop vertical penetration strategies.
• Identify regional growth opportunities.
• Support strategic negotiations on large projects.
• Maintain executive-level relationships with top commercial property owners and GCs.

Marketing Oversight

• Direct and oversee website strategy.
• SEO & paid campaigns.
• Email campaigns.
• Social media strategy.
• Event sponsorship.
• Branding consistency.
• Lead tracking & analytics.

Team Leadership & Development

• Recruit high-performing commercial roofing sales professionals.
• Develop structured onboarding program.
• Create pipeline review meetings.
• Create sales training curriculum.
• Implement performance scorecards.
• Align compensation to gross profit contribution.

Executive Leadership Contribution

• Participate in strategic planning.
• Provide competitive intelligence.
• Advise on pricing trends.
• Forecast market shifts in commercial roofing.