Vice President of Sales

The Vice President of Sales will drive revenue growth and expand market presence within the retail display and fixtures industry. This role is responsible for developing and executing sales strategies, cultivating key client relationships, and identifying new business opportunities with retailers, brands, and commercial partners. The ideal candidate brings deep industry expertise in custom retail fixtures, POP displays, millwork, and merchandising solutions, along with a proven track record of closing high-value deals. While we are open to candidates with experience across all retail markets, this position is not focused on the Health & Beauty or Flooring industries. Key Responsibilities: Revenue Growth & Strategy Develop and execute a comprehensive sales and business development strategy aligned with company growth objectivesIdentify and pursue new business opportunities with national retailers, brands, and design agenciesDrive revenue growth through both new client acquisition and expansion of existing accountsEstablish pricing strategies, bid structures, and contract negotiations to maximize profitability Client & Relationship Management Build and maintain executive-level relationships with key clients and stakeholdersServe as a trusted advisor on retail environments, store design, fixtures, and merchandising solutionsLead client presentations, proposals, and pitch strategies for large-scale programsManage long-term partnerships with major retail accounts and enterprise clients Market & Industry Leadership Monitor market trends in retail design, shopper experience, and fixture innovationIdentify emerging opportunities in areas such as experiential retail, sustainability, and modular fixturesRepresent the company at industry trade shows, events, and networking functions Cross-Functional Collaboration Partner with design, engineering, and production teams to develop client solutionsEnsure alignment between sales commitments and operational capabilitiesSupport project teams in managing client expectations, timelines, and deliverablesPlease note that this role requires up to 50% travel. Qualifications Required Experience 10+ years of experience in sales and business development, preferably within:Retail fixturesStore displays (POP/POS)Custom millwork or fabricationRetail environments or visual merchandising solutionsProven success selling into retailers, CPG brands, and commercial clientsDemonstrated ability to close large, complex, multi-location programs Skills & Expertise Strong network within the retail and merchandising industryExpertise in consultative selling and solution-based sales approachesExceptional negotiation and contract management skillsStrategic thinker with strong financial and business acumenAbility to interpret retail design concepts and translate into production solutionsExcellent leadership, communication, and presentation skills Preferred Qualifications Experience working with national retail chains or global brandsBackground in custom manufacturing, fabrication, or supply chain operationsFamiliarity with materials, production processes, and fixture engineering Compensation The base salary range being offered is $150,000 - $175,000 per year. This position is also bonus eligible and provides a comprehensive benefits package. Note On Compensation The base salary range for this position is being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation.