Vice President of Sales

About Us

As pioneers of the seaweed category, we introduced the world’s first line of Certified Organic and Non-GMO Project Verified roasted seaweed snacks in 2012 and have since grown to become the #1 selling, premium, organic seaweed-based snack. Our aspirations reach further as we aim to increase our impact by winning over a new generation of foodies. Led by founders and visionary food entrepreneurs Annie Chun and Steve Broad, we create delicious and convenient snacks inspired by our Korean heritage, believing seaweed represents a sustainable path forward that nourishes people and the planet. Gimme was recognized by Inc. magazine in the 2025 Inc. 5000 list of America's fastest-growing private companies, achieving 183% growth over the past three years.

About You

You are a strategic, entrepreneurial sales leader with deep CPG experience and a record of scaling Mass and Club channels. You navigate complex retail organizations, build trusted customer partnerships, expand distribution, and deliver sustainable, profitable growth. Your knowledge of the Bentonville retail ecosystem enables you to translate opportunities into executable strategies. You are commercially minded and financially disciplined, with command of the full customer P&L and the impact of pricing, trade investment, promotions, assortment, distribution, and customer mix. You use data and insights to identify opportunities, challenge assumptions, and make sound decisions. You balance long-term strategy with hands-on execution and thrive in a fast-moving, entrepreneurial environment. A collaborative leader, you build structure where needed and unite Sales, Marketing, Finance, Demand Planning, Supply Chain, and Operations to turn ambitious growth plans into results.

Responsibilities

• Mass & Club Channel Strategy
  • Develop and execute Gimme’s short- and long-term growth strategy for the Mass (Walmart, Target) and Club (Costco, Sam’s and BJ’s) Channels.
  • Identify and prioritize assortment, promotion, shopper marketing, and digital marketing growth opportunities.
  • Develop joint business annual and multi-year channel plans aligned with Gimme’s overall commercial and financial objectives.
  • Establish a clear roadmap for scaling the Mass & Club business, including future organizational structure and capability needs.
  • Monitor customer strategies, category trends, competitive activity, and emerging opportunities to inform business priorities.
  • Partner with the Chief Revenue Officer and executive leadership team to shape and influence Gimme’s broader commercial growth strategy.
• Customer Leadership & Business Development
  • Own and strengthen executive-level relationships with major national Mass and Club retailers.
  • Lead customer strategy, annual planning, line reviews, buyer presentations, joint business planning, and strategic negotiations.
  • Develop customer-specific strategies that drive distribution, assortment, velocity, promotional effectiveness, and profitable growth.
  • Identify whitespace opportunities within existing customers and potential new channels.
  • Build strong relationships throughout the customer community to identify, partner with, and accelerate growth opportunities.
  • Lead the strategic priorities and day-to-day selling objectives for Gimme’s retail broker partners in the Mass and Club Channels.
  • Represent Gimme at key customer meetings, trade events, and industry forums.
• Commercial & Financial Performance
  • Deliver net sales, gross margin, and customer profitability objectives across the Mass & Club business.
  • Own customer and channel P&Ls, including trade investment, pricing, promotional strategy, and customer profitability.
  • Develop annual sales plans and rolling 12-month forecasts in partnership with Sales Planning and Finance.
  • Evaluate customer economics, trade effectiveness, route to market (logistics), and return on investment to ensure resources are aligned with the greatest growth opportunities.
  • Make strategic recommendations related to pricing, pack architecture, promotional strategy, digital penetration, assortment, and customer investment.
  • Balance short-term revenue opportunities with long-term profitability and brand health.
• Cross-Functional Leadership & Execution
  • Partner closely with Sales Planning, Demand Planning, Marketing, Finance, Supply Chain, Operations, Customer Service, and Innovation to ensure successful execution of customer strategies and plans.
  • Align customer growth plans with operational capacity, inventory requirements, and company priorities.
  • Own forecast accuracy and visibility into future customer demand.
  • Lead cross-functional planning for significant new customer launches, distribution expansion, promotions, and innovation.
  • Identify potential operational and financial risks (and solutions) associated with customer growth initiatives.
  • Ensure the organization is prepared to support increasing volume, complexity, and customer expectations as the business scales.
• People & Team Development
  • Build and lead a high-performing Mass & Club sales organization as the business grows.
  • Lead strategic direction, development, and day-to-day management of retail broker partners.
  • Recruit, coach, and develop exceptional commercial talent.
  • Establish clear goals, roles, performance expectations, and accountability.
  • Develop scalable sales processes, reporting tools, and operating rhythms.
  • Foster strong collaboration across the broader Sales organization and cross-functional teams.
  • Serve as a trusted advisor and strategic partner to the Chief Revenue Officer and executive leadership team.

Requirements

• Deep knowledge of the Mass and Club retail landscape, including the Bentonville/Minneapolis ecosystem, and experience building trusted relationships with Walmart, Target, and Sam’s Club.
• Exceptional commercial instincts and the ability to translate growth opportunities into clear, executable strategies.
• Strong financial acumen, including customer P&Ls, trade investment, pricing, promotional strategy, forecasting, and profitability.
• A strategic, hands-on approach with high ownership and a proactive, solutions-oriented mindset.
• Strong negotiation, communication, presentation, and relationship-building skills, with the executive presence to influence senior customer and internal stakeholders.
• The ability to use data, insights, and financial analysis to make sound business decisions.
• Comfort navigating ambiguity and operating effectively in a fast-moving, entrepreneurial environment.
• A collaborative leadership style and demonstrated ability to build trust, credibility, and high-performing sales teams.

Qualifications

• 10+ years of progressive sales experience within food & beverage or consumer packaged goods (CPG).
• 5+ years of direct selling and leadership experience within Mass, Club, or other major national retail channels.
• Significant experience with major national retailers such as Walmart, Sam’s Club, Costco, Target, or BJ’s; established Bentonville retail relationships strongly preferred.
• Experience using syndicated data and customer-specific retailer data and portals.
• Demonstrated success growing brands, categories, and customer relationships within large national retailers.
• Experience leading complex customer negotiations, joint business planning, and annual and multi-year planning processes.
• Demonstrated P&L ownership, including pricing, trade investment, promotional strategy, forecasting, and customer profitability.
• Experience partnering cross-functionally to execute significant customer growth initiatives.
• Training from a larger CPG or food & beverage company and the ability to apply those learnings in a high-growth entrepreneurial environment.

Work Environment

This home-office role requires regular travel for customer and company meetings, team events, industry events, and other business priorities. The employee must be able to sit for extended periods, operate a computer and standard office equipment, communicate clearly, and occasionally stand, walk, and lift or move up to 15 pounds. Specific vision abilities include close vision for computer work. Reasonable accommodation may be provided to enable qualified individuals with disabilities to perform the essential functions of the role.

Pay

The anticipated annual base salary range for this position is $190,000-$225,000, plus bonus and stock option eligibility. Compensation is determined based on a variety of factors, including professional background, education, certifications, experience, skills, and geographic location. Final compensation may vary from the range listed above.

Benefits

This full-time role offers a competitive compensation package, including base salary, annual bonus opportunity, equity participation, and comprehensive benefits, such as medical, dental, vision, and 401(k) coverage.