Vice President of Sales

About the Role

Claiborne Senior Living is seeking a strategic and performance-driven Vice President of Sales to lead enterprise-level revenue growth across our expanding senior living portfolio. As a member of the Executive Leadership Team, the VPS will shape and execute portfolio-wide sales strategy, drive occupancy performance, and build scalable systems that support sustained growth. This leader will serve as the revenue architect for the organization—partnering closely with Operations and Clinical leadership to ensure alignment, accountability, and measurable results.

Why This Role Matters

• Lead revenue strategy across a growing multi-community portfolio
• Drive occupancy growth and market share expansion
• Build and mentor Regional Directors of Sales and community-level sales leaders
• Shape scalable sales systems and forecasting discipline
• Partner at the executive level to guide enterprise growth strategy

Responsibilities

• Develop and execute portfolio-wide sales strategy aligned with organizational goals
• Lead, mentor, and evaluate Regional Directors of Sales
• Establish forecasting discipline and revenue visibility across all communities
• Monitor occupancy trends, conversion ratios, and sales KPIs
• Ensure CRM integrity and performance accountability across teams
• Partner with Operations to align sales goals with community readiness and capacity
• Collaborate with Marketing to optimize lead generation and brand positioning
• Support new developments, acquisitions, and lease-up initiatives
• Drive a culture of accountability, urgency, and relationship-based selling
• Report performance insights and growth strategies to executive leadership

Requirements

• Proven executive-level sales leadership experience, preferably in senior living, healthcare, hospitality, or multi-site service industries
• Demonstrated success driving occupancy growth across multiple locations
• Experience managing regional or multi-community sales leaders
• Strong financial and data fluency; comfortable analyzing KPIs and revenue forecasts
• Experience building scalable sales systems and processes
• Exceptional leadership presence and communication skills
• Ability to travel up to 50%

Benefits

• Competitive executive-level compensation package
• Performance-based incentives
• Medical, dental, and vision insurance
• Company-paid life insurance
• Paid time off and holidays