Vice President of Sales

About The Opportunity

Harry & David is seeking a strategic, growth-oriented Vice President of Sales to lead our commercial expansion across the wholesale, grocery, and mass channels. This executive leadership role will be responsible for accelerating revenue growth, deepening customer partnerships, expanding distribution, and building a winning go-to-market strategy for the Harry & David food brand. This role is ideal for a proven commercial leader with deep consumer packaged goods experience and a strong record of success selling premium food, snack, giftable, or specialty products into national and regional retail channels. The ideal candidate understands how to grow a brand with strong consumer recognition, translate brand equity into retail success, and build compelling partnerships with customers across grocery, mass, and wholesale environments.

What You’ll Do

• Lead the sales strategy for the Harry & David food brand across wholesale, grocery, and mass retail channels
• Drive profitable revenue growth through new business development, distribution gains, assortment expansion, and stronger account penetration
• Build and maintain executive-level relationships with key retail customers, distributors, brokers, and strategic channel partners
• Develop annual sales plans, customer strategies, forecasts, pricing plans, and promotional calendars aligned to financial and brand goals
• Identify opportunities to expand the Harry & David brand into new customers, categories, and retail formats while preserving brand positioning and product integrity
• Partner with marketing and product teams to ensure the Harry & David brand is positioned effectively in-store and online within wholesale and retail environments
• Translate consumer, retailer, and category insights into actionable growth strategies across core and seasonal businesses
• Manage trade investment, pricing strategy, promotional effectiveness, and customer profitability with strong financial discipline
• Lead, coach, and develop a high-performing sales organization focused on accountability, execution, and customer excellence
• Collaborate cross-functionally with operations, supply chain, finance, marketing, and merchandising teams to ensure flawless execution and support long-term growth
• Serve as a senior commercial leader helping shape the next phase of growth for Harry & David in the broader retail and CPG landscape