Vice President of Revenue

About the role

Multi-Site Car Wash Platform The Role Marketing is not a peer to revenue — it is a core lever of the revenue function. We are seeking a Vice President of Revenue to own end-to-end revenue performance across our multi-site car wash platform. This is not a traditional marketing leadership role. It is an outcomes-driven revenue leadership role with direct oversight of Marketing (Performance, CRM, Brand, Partnerships) and Revenue Analytics. The VP of Revenue owns recurring revenue growth, pricing strategy, retention, and revenue analytics. This leader ensures that acquisition, lifecycle marketing, pricing, and operational execution are aligned around unit economics, customer behavior, and margin-aware growth. This role reports directly to Jason, with strong cross-functional partnership across Finance and Operations.

Responsibilities

• Revenue Ownership: Own the full revenue lifecycle: acquisition, onboarding, retention, upgrade, churn, reactivation; Establish LTV-based decisioning as the foundation for all growth investments; Ensure revenue growth is predictable, scalable, and margin-aware.
• Marketing as a Revenue Engine: Directly lead Performance, CRM/lifecycle, Brand, and Partnerships; Enforce LTV/CAC and payback discipline across acquisition spend; Shift marketing from channel-based planning to customer-based planning; Tie brand, performance, and retention into one revenue strategy; Eliminate vanity metrics; align all marketing KPIs to revenue outcomes.
• B2B Partnership