Vice President of Growth - Personal Caregiving
About AbriCare
AbriCare was founded with the mission to put caregivers first. The best care for clients starts with supporting the people who deliver it. AbriCare is positioned to become a next-generation leader in Personal Care Services (PCS), solving a structural workforce crisis in one of the largest, fastest-growing sectors in U.S. healthcare — a $75B+ addressable market growing 8–10% annually.
Position Summary
The Vice President, Growth is a strategic and execution-oriented sales leader responsible for developing and executing a comprehensive growth strategy that drives census growth, referral volume, and market expansion across AbriCare's Personal Care Services platform. This role will lead both boots-on-the-ground and inside sales efforts across assigned markets, with a particular focus on Medicaid-funded PCS populations.
Key Responsibilities
Develop and lead the company's growth strategy across markets and service lines, with market-specific strategies to drive client census across Missouri, Ohio, and future expansion markets
Build and manage referral pipelines across key channels including Area Agencies on Aging (AAAs), Medicaid waiver programs, housing communities, discharge planners, and community-based organizations
Navigate state-specific Medicaid and waiver nuances, particularly in Missouri and Ohio, to ensure effective client qualification and conversion
Identify new business opportunities, referral sources, strategic partnerships, and priority geographies for expansion based on referral flow, competitive dynamics, and operational readiness
Conduct market analysis and competitive intelligence to inform strategic decisions
Partner with executive leadership to inform sequencing of new market launches based on demand signals and on-the-ground traction
Personally engage in high-impact referral relationships in early markets — modeling a "roll-up-your-sleeves" approach to business development
Activate early referral momentum in new markets, converting initial leads into repeatable growth channels
Create structured outreach cadences, CRM tracking, and conversion metrics to professionalize and scale the sales function
In partnership with Operations, develop the go-to-market plan for new branch launches, aligning growth targets with operational readiness
Ensure referral generation efforts are coordinated with hiring, scheduling, and caregiver capacity planning
Serve as the commercial lead when entering new states, building the growth playbook while infrastructure is being stood up
Maintain tight alignment with Regional/Market Operators to ensure shared ownership of census growth and minimize silos between sales and operations
Partner with operations leadership to ensure service readiness and scalability
Set and monitor KPIs for sales performance including referral volume, conversion rates, census growth, revenue growth, market penetration, client acquisition, and channel productivity
Monitor market-level performance and adjust strategy based on data and local feedback
Develop forecasting models to support hiring, branch expansion, and capital planning
Present growth forecasts, pipeline updates, and performance metrics to operation partners and senior leadership team members
Collaborate with operations to align campaigns with growth objectives
Represent AbriCare in-market as a mission-driven, service-oriented leader
Build strong relationships with referral partners, payer representatives, and community stakeholders
Ensure compliance with industry regulations and ethical standards in all growth activities
Ensure all growth activities align with AbriCare's values and high standards of care delivery
Qualifications
Education: Bachelor's degree required in Business, Healthcare Administration, or related field; advanced degree preferred but not required
Experience: 10–15+ years of progressive leadership experience in Personal Care Services, home care, or Medicaid-funded HCBS environments; direct experience leading sales, census growth, or business development in PCS strongly preferred; proven track record of managing and scaling sales teams in healthcare or personal care services; experience in Missouri and/or Ohio, with demonstrated understanding of state specific Medicaid waiver programs and AAA referral processes; track record of driving organic growth (not solely acquisition-driven growth) in multi-site environments; experience building or scaling an inside sales or regional growth team preferred
Skills & Abilities: Strong leadership, coaching, and performance management skills; deep understanding of referral networks, payer models, and regional market dynamics; excellent communication, negotiation, and strategic planning abilities; proficiency in CRM systems and data-driven decision-making; strategic thinker who can design multi-state growth strategy while executing locally; strong command of growth metrics and pipeline management; entrepreneurial and resourceful; comfortable building in early-stage or de novo environments; proven ability to generate demand through grassroots outreach and relationship-building; mission-oriented, service-driven, and aligned with serving vulnerable populations
Compensation & Benefits
Competitive base salary with performance-based bonus opportunity & company equity
Health, dental, vision insurance
401(k)
Generous PTO and paid holidays
Working Conditions
Work From Home (WFH) employees must have high-speed internet connectivity
Physical Demands: Standard office environment physical demands
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