Vice President of Finance

About the role

The Vice President of Finance will serve as the company's first dedicated finance leader, focusing on financial planning and analysis, strategic direction, and serving as a critical business partner.

Responsibilities

• Own all FP&A functions including bottoms-up annual budgeting, monthly rolling forecasts, cash flow modeling, and variance analysis with actionable insights.
• Serve as the primary financial business partner to the CEO — translating financial data into strategic decisions on growth, profitability, and capital allocation.
• Prepare and present monthly financial reporting packages, board decks, and investor updates to the executive team and investor group.
• Manage ABL relationship and bank compliance reporting including covenant tracking and lender communications.
• Build and maintain financial models to evaluate new business opportunities, channel expansion, wholesale initiatives, and strategic investments.
• Develop KPI frameworks and financial dashboards to give the executive team real-time visibility into business performance across DTC and wholesale channels.
• Oversee and manage the relationship with the external accounting firm on month-end close review, audit preparation, and tax compliance.
• Build financial processes, reporting infrastructure, and standard operating procedures to support a scaling organization.
• Prepare quarterly board and investor packages and lead special finance projects as required.
• Oversee payroll review, insurance, contracts, and key administrative financial functions in partnership with external support.

Qualifications

• 12-15 years of progressive finance and accounting experience with a strong FP&A and strategic finance focus.
• CPA required. Big 4 or public accounting background strongly preferred.
• Industry background in consumer packaged goods, beauty, wellness, or retail DTC is highly preferred.
• Proven ability to build financial planning infrastructure from the ground up in a lean, high-growth environment.
• Deep expertise in budgeting, forecasting, cash flow management, scenario modeling, and board-level financial reporting.
• Experience managing or supporting an ABL facility and lender relationships.
• Comfortable being the sole finance leader — a builder who thrives without a large team and is excited to develop one over time.
• Proficiency in FP&A planning tools such as Adaptive Insights, Anaplan, or Prophix. NetSuite preferred.
• QuickBooks and Excel a plus.
• Highly analytical and data-driven with exceptional ability to translate complex financial data into clear business insights.
• Strong executive presence with the ability to influence decisions at the CEO and board level.