Vice President - Media Planning

About the role

The Vice President of Media Planning at Zeta Global will lead and scale the Media Planning function across all verticals and markets. This role involves setting team standards, workflows, and quality benchmarks, managing a team of approximately 25 (4-5 direct reports), driving executive-level media strategy and proposal development, and owning end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals.

Responsibilities

• Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of apx 25 (4-5 direct reports)
• Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth
• Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery
• Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH
• Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data
• Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes
• Synthesize market intelligence and client feedback to influence product roadmap and planning innovation
• Build, mentor, and develop an industry leading Planning team; establish career development pathways and a culture of excellence

Requirements

• Bachelor's degree required; advanced degree preferred
• 10+ years of progressive experience in digital media planning, strategy, or programmatic advertising
• 5+ years in a leadership or senior management capacity, with demonstrated team-building experience
• Deep expertise in digital ad metrics, pricing models, and multi-channel campaign architecture
• Proven experience leading high-profile RFP responses and executive-level client presentations
• Sophisticated command of Excel, PowerPoint, and analytics and planning platforms
• Track record of working independently and cross-functionally to drive revenue in a fast-paced, high-growth environment

Qualifications

• Deeply knowledgeable about the global digital advertising landscape, with the credibility and judgment to advise senior clients and internal partners across industries and markets
• An inspiring leader who builds strong teams, fosters collaboration, and develops talent
• An executive-level communicator who commands the room with clients, prospects, and internal partners alike
• A highly analytical and data-driven, with a sharp ability to connect media strategy to measurable business outcomes
• A decisive, adaptable operator who thrives in high-velocity environments and leads teams through ambiguity without sacrificing quality
• Deeply curious about the evolution of digital advertising and motivated by building something that matters

Skills

• Experience leading media planning within a high growth programmatic advertising business
• Experience building or scaling a media planning function from the ground up

Benefits & Perks

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance
• And more!

Pay

The salary range for this role is $190,000 - $210,000, depending on location and experience.

Schedule

This role is hybrid out of New York City, NY.