Vice President, Measurement

About the role

We are currently seeking a VP, Measurement for our Consumer Brands Practice, based in our New York office.

Responsibilities

• Develop, maintain and nurture deep knowledge and a POV on groundbreaking tools/ tech, platforms and partners that benefit our client work and thought leadership in the industry.
• Drive new approaches and contribute to product development to help deliver the most influential and impactful work for our clients.
• Lead measurement for the Consumer Brands practice, including helping teams set important metrics, measuring success and crafting value storytelling.
• Develop stand alone and integrated PESO measurement approaches and be able to partner with agency partners to help develop integrated measurement approaches.
• Lead the assessment of diverse and evolving needs across Consumer Brands' clients, scaling guidelines and tailoring them to different business goals.
• Stay connected with earned media and digital counterparts to evolve approaches as quickly and dynamically as the world around us.
• Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization.
• Work in collaboration with other leaders at the agency to drive decisions that produce industry leading work and deliver POVs for clients and the industry.
• Serve as a thought partner on the team to provide strategic recommendations for developing and improving social / earned media campaigns.
• Deeply understand client background, industry issues, products and services, key customers and competitors in the marketplace and identify needs that need to be addressed.

Qualifications

• 8+ years of experience in digital analytics, market research or related field; agency experience preferred.
• Working knowledge of advanced statistics and data modelling techniques.
• Deep experience in creating and evolving measurement approaches managing and making clients think differently about the ROI of PR.
• Ability to grasp critical business issues and knowing how to orient data around the issue, including developing interesting frameworks and simplifying complex data sets/ insights.
• Experience working with or interest in data visualization tools and creative ways to display information as well as excellent storytelling.
• Strong verbal and written communication, organizational and time-management skills.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Pay

Cash compensation range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Application Instructions

The application deadline for this job posting will be 7/20/2026. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.