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Jobs · Minnesota

Vice President Marketing - Retail

UNFI · Stillwater, MN · Yesterday
Full-time

About the role

The Vice President of Marketing – Cub Foods is responsible for driving profitable growth through a performance marketing lens while maintaining the strength of the Cub brand in the community.

Responsibilities

  • Lead a full-funnel, performance-based marketing strategy to drive traffic, sales, and basket size growth

  • Oversee paid media, SEO/SEM, social media, email/CRM and promotional strategies to maximize ROI

  • Establish a test-and-learn culture, leveraging analytics and experimentation to optimize campaigns

  • Develop attribution models and reporting dashboards to guide investment decisions

  • Steward and evolve the Cub Foods brand, ensuring consistent messaging across all markets and channels

  • Balance performance marketing efforts with long-term brand equity and community connection

  • Drive localized marketing and community engagement strategies that resonate with neighborhood shoppers

  • Lead marketing support model for franchise and partner-operated locations, ensuring alignment to brand standards and performance goals

  • Develop scalable toolkits, campaigns, and guidelines that empower local execution while maintaining consistency

  • Partner with operators to drive local traffic, grand openings, promotions, and community engagement initiatives

  • Evolve “My Cub Rewards” into an industry leading loyalty program that drives Customer Lifetime Value, transaction count and supports our overall business strategy

  • Lead efforts to personalize customer journeys across in-store and digital touchpoints

  • Partner cross-functionally to integrate marketing with merchandising, operations, and e-commerce

  • Manage external agencies and vendors, ensuring delivery against performance KPIs and brand expectations

  • Continuously evaluate partner effectiveness and optimize resource allocation

  • Own marketing budget, forecasting, and ROI measurement across all channels

  • Allocate investments to maximize efficiency, growth, and return

  • Implement processes and governance to ensure operational excellence and compliance

  • Build and lead a high-performing, performance-oriented marketing team

  • Foster a culture of accountability, agility, and continuous improvement

  • Ensure adherence to corporate standards and regulatory requirements

Requirements

  • Bachelor’s degree required; in Marketing, Business or other related discipline

  • 12–15+ years of marketing leadership experience, with strong expertise in performance marketing

  • Proven success driving growth in grocery, retail, or omni-channel environments (multi-location experience preferred)

  • Experience supporting franchise, partner, or decentralized retail marketing models

  • Deep knowledge of digital marketing, analytics, attribution, and marketing technology

  • Strong balance of brand strategy and revenue-driving execution

  • Exceptional leadership, collaboration, and agency management skills

  • Experience in grocery, food retail, or high-frequency retail categories

  • Background in vendor-funded marketing programs (e.g., CPG partnerships)

  • Experience managing multi-location or distributed marketing models

  • Familiarity with local media buying and community-based marketing execution

  • Knowledge/Skills/Abilities: Advanced knowledge of digital marketing platforms (Google Ads, Meta, programmatic, retail media networks); experience with web analytics and attribution tools (Google Analytics 4, Adobe Analytics, multi-touch attribution platforms); proficiency in CRM and customer data platforms (CDP) (Salesforce, Adobe, or similar); familiarity with marketing automation tools (email, SMS, loyalty platforms); experience with A/B testing and experimentation platforms (Optimizely, Google Optimize equivalents); knowledge of SEO/SEM tools (SEMrush, BrightEdge, Ahrefs, etc.); comfort working with data visualization and BI tools (Tableau, Power BI, Looker); understanding of POS, loyalty, and retail data ecosystems to connect marketing performance to sales outcomes; experience leveraging AI and emerging marketing technologies for personalization, targeting, and optimization; strong understanding of privacy, data governance, and evolving digital regulations; good judgment is required for this position as there may be times when direct supervision may not be immediately available.

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