Vice President, Integrated Marketing

About the role

Hello Sunshine is seeking a Vice President of Marketing to lead all marketing programming for Solar, a social and creative agency and brand partnership team. This role will oversee a high-performing integrated marketing team and will be responsible for all tentpole program development and activations, go-to-market materials and storytelling.

Responsibilities

• Conceptualize, build, package, pitch, and execute big ideas and signature programs
• Lead the development of integrated marketing partnerships, experiential/events, digital/video campaign communications, custom creative & marketing ideas in response to RFPs and on a pro-active basis
• Leverage the suite of Solar and Hello Sunshine capabilities using innovative digital, social solutions, emerging channels and technologies
• Build strong connections with cross-functional groups including social-editorial, creative, production, talent, measurement, and brand marketing teams
• Identify and develop revenue-driving commercial opportunities across all media platforms including video, social, digital and experiential
• Partner with celebrity and digital talent (and their agents) to build marketing partnerships
• Maintain strong industry relationships and partnerships with vendors, agents, and innovative platforms and experiential partners
• Manage team bandwidth through RFP development, proactive proposals, and revisions throughout the pitch phase
• Collaborate with key stakeholders for creative development and review
• Oversee and occasionally participate in development for both RFPs & proactive brand partnership proposals for sales to bring to market
• Collaborate with measurement & research to link marketing concepts to impactful audience, cultural and brand insights, and data

Requirements

• 12+ years building cross-platform digital and social marketing programs
• Strong branded content/creative development and influencer marketing experience
• Self-motivated, and performance driven
• Excellent communication and presentation skills
• Team player and motivating leader
• Previous experience managing a team of marketers

Benefits

• Estimated annual salary range between $165,000 to $225,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability