Jobs · Business Development · New York

Vice President, Health Digital/Social Strategy

FleishmanHillard · New York, NY · 4 wk ago
Business Development$77k–$175k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes description paragraphs. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when real specific content. We have content: Job description paragraphs (intro). Could be "About the role". Then "Responsibilities" (the bullet list under Responsibilities). Then "What You Will Bring" could be "Requirements" or "Qualifications". There's also "Preferred Qualifications". Could combine into "Qualifications". Also "Our Story" maybe not needed. There's salary range: "The anticipated U.S. salary range for the Vice President level is $77,000-$175,000." Also benefits: "A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available." Also schedule: "FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their workweek." Also later: "Omnicom’s policy requires employees to work in the office for a minimum of three days a week..." So schedule info present. Thus we can have sections: About the role (intro paragraphs), Responsibilities, Requirements (maybe "What You Will Bring"), Qualifications (maybe "Preferred Qualifications" or combine), Benefits, Pay, Schedule. We must not repeat job title as heading. No Job ID etc. Remove boilerplate like EEO, application instructions, privacy notice, etc. Also remove duplicated lines. We need to preserve all substantive information. So we need to include the details from responsibilities, requirements, etc. We'll produce HTML with

headings and
  • for lists,

    for prose. We need to extract responsibilities list: The responsibilities section includes multiple paragraphs with bullet-like sentences but not actual bullet list. We can treat each sentence as list item? The instruction: Use

    • for any list of duties/requirements/benefits. The responsibilities are given as a series of sentences separated by periods. We could format each as
    • . Similarly for "What You Will Bring" list items (numbered). We'll convert to
      • . We need to ensure we don't invent content. Let's parse. Intro paragraphs: "FleishmanHillard, a leading global communications agency, is seeking an experienced Digital and Social Vice President to help shape high-impact work across our rapidly growing health and life sciences sector. This is a critical role on our social and digital team, with the opportunity to support leading pharmaceutical companies—including work related to a first-of-its-kind treatment in an expanding area of medicine—and collaborate with talented colleagues across strategy, creative, analytics, media, and healthcare communications. The role combines account leadership with deep expertise in audience-first social strategy, omnichannel social management, community engagement, social listening, and issues management. You’ll lead the development and execution of compliant, insight-led social programs spanning disease awareness, therapeutic areas, corporate communications, and branded health initiatives. We’re looking for an equal-parts strategist, operator, and people leader with a proven ability to build integrated social programs and patient communities, apply listening at scale, and navigate the complexities of the healthcare regulatory environment." Then later: "FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals." That could be part of About the role or separate but we can include in About. Now Responsibilities section: It has headings "Strategic Leadership & Digital Healthcare Expertise", "Workstream Leadership & Oversight", "Budget, Measurement & Reporting". Under each there are sentences. We'll combine all responsibilities into a list. Let's extract each bullet-like sentence: Under Strategic Leadership & Digital Healthcare Expertise: - Serve as the day-to-day lead for digital, social, community management, and listening workstreams, partnering with the broader portfolio account leadership team and serving as a senior client contact for these areas. - Shape comprehensive social listening and community engagement strategies aligned with client objectives across patient activation, HCP awareness, disease-state education, and brand-focused programming. - Provide counsel and help direct portfolio account team members to drive best practices and consistency in content development and creative direction. - Provide strategic counsel on social media’s role in audience journeys. - Participate in client steering committee meetings, including delivery of performance data, learnings, and strategic recommendations. - Cultivate working relationships with client Marketing partners, including agency team, to ensure cohesive channel strategy. - Build executive-level relationships with key client stakeholders to maintain health of accounts and identify strategic opportunities for growth. - Collaborate with agency portfolio team to integrate community management strategy and learnings within broader, communications-owned programming. Under Workstream Leadership & Oversight: - Oversee day-to-day community management operations, including reactive monitoring, moderation, response development, approval workflows, proactive engagement opportunities, and escalation management across owned social channels. - Support identification, implementation, and operations of social listening tools and platforms. - Translate listening insights into actionable recommendations for content, community engagement, paid media, and HCP strategies. - Ensure quality assurance, brand safety, and regulatory alignment across all community management activities, including appropriate handling and escalation of adverse-event/product-quality mentions. - Establish clear protocols for proactive community management. - Partner closely with client legal, regulatory, medical and safety stakeholders to establish and maintain clear review, approval and escalation workflows. - Collaborate with creative, content, and analytics teams to design innovative community engagement initiatives, content formats, and measurement approaches. - Stay current with platform developments, emerging technologies (including GenAI applications for community management), and industry best practices. - Build and lead a dedicated community management team, with the opportunity to shape its structure as the work evolves. - Train, mentor, and manage team members, fostering high standards, accountability, and career growth. Under Budget, Measurement & Reporting: - Manage account budget for community management resources, tools, technology, and staffing. - Present forecasts and track spend against plan. - Establish a measurement framework that connects social listening and community-engagement performance to business outcomes, and translate results into reporting dashboards with clear insights and recommendations. - Present ROI and business impact to client leadership; recommend budget and resource adjustments. Now "What You Will Bring" list (numbered 1-...): We need to extract each item: 1. 10+ years of experience in digital communications, including at least 5 years of hands-on social media experience in a healthcare or pharmaceutical agency setting. 2. Candidates should bring the sector fluency to counsel clients confidently, translate complex science and stakeholder needs into audience-first strategies, and lead compliant programs in a fast-evolving health environment. 3. Deep familiarity with social platform capabilities and risk considerations across Meta, YouTube, TikTok, LinkedIn, and other relevant channels. 4. Practical understanding of platform-specific community norms, moderation tools, content formats, engagement behaviors, and risk considerations across major social platforms, including Meta, YouTube, TikTok, LinkedIn, Reddit, and emerging channels. 5. Demonstrated experience designing and operating compliant social community-management programs in a regulated healthcare environment, including monitoring, moderation, response workflows, and issues escalation. 6. Proven track record building and managing scaled patient/caregiver/HCP communities. 7. Experience with social listening tools and platforms, with proven ability to translate social listening and community insights into practical recommendations for content strategy, engagement, reputation management and broader business planning. 8. Experience partnering with paid media, editorial, creative, analytics and medical/legal/regulatory stakeholders in a multi-agency environment. 9. Experience applying AI-enabled tools or automation to social listening and community-management workflows, with appropriate governance and human oversight. 10. Demonstrated crisis management experience in regulated healthcare environment 11. Experience managing large, matrixed teams in multi-agency environments. 12. Account leadership experience: serving as day-to-day account lead for large, complex client relationships. 13. Experience managing or mentoring teams for employee and account growth Then "Preferred Qualifications" bullet list: - Bachelor's degree in communications, Digital Marketing, Public Relations, Journalism, or related field. - Working knowledge of healthcare compliance requirements (e.g., FDA, HIPAA, OPDP). - Direct working experience with pharmaceutical companies, either in house or in agency. - Strong grasp of digital measurement frameworks and how to connect performance data to storytelling impact. - A creative, strategic, curious, and analytical mindset with a passion for health equity, innovation, and digital transformation. Now Benefits: "A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available." Pay: "The anticipated U.S. salary range for the Vice President level is $77,000-$175,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography." Schedule: "FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their workweek." plus later: "Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance." We'll combine schedule info. Now we need to output HTML fragment only. We'll have sections:

        About the role

        with paragraphs (maybe two

        ).

        Responsibilities

        with
        • for each responsibility sentence.

          Requirements

          with
          • for each "What You Will Bring" item.

            Preferred Qualifications

            with
            • for each.

              Benefits

              with

              (maybe just one sentence).

              Pay

              with

              containing salary range and note.

              Schedule

              with

              containing hybrid work model and in-office requirements. We must not include empty sections. All have content. We must not repeat job title. No extra. We must not include boilerplate like EEO, application instructions, privacy notice, etc. Now produce HTML. Check that we didn't miss any substantive info: The "Our Story" about awards etc. Could be considered not required but it's substantive. However the instruction: Prefer a few substantive sections over many thin ones. Could we include "Our Story" as a section? Not among the allowed headings list (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). "Our Story" not in list, so we should not create a heading for it. Could we fold into About the role? Probably not appropriate. The instruction says use those headings for section headings. It doesn't forbid other headings, but says use

              for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings when appropriate. It doesn't say we cannot add other headings, but better to stick to those. The "Our Story" could be omitted as it's not required? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep that info somewhere. If we don't have a heading for it, we could include it as a paragraph under About the role or maybe under a generic

              without heading. That would preserve it. So we can add a paragraph after the intro about the agency's accolades. Thus About the role will include multiple paragraphs: intro, inclusion statement, and Our Story. Now ensure we don't include any

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