Vice President, Go-to-Market

About the role

Amex Digital Labs catalyzes digital innovation by originating, incubating, and managing emerging products and platforms essential to customers' digital lives, emphasizing creativity, customer centricity, and innovation. Focus areas include industry-leading digital payment solutions, leveraging membership assets for digital experiences, and defining new products based on emerging technologies and trends.

The Go-to-Market VP leads the function responsible for launching Digital Labs' portfolio within complex internal processes across key emerging digital products. This role translates new technologies into actionable business decisions, accelerates launches, and drives cross-functional alignment across American Express. The VP serves as a central leader for high-priority initiatives spanning Agentic Commerce, GenAI, digital wallets, blockchain, and other payment technologies, partnering closely with senior executives, product teams, and enterprise stakeholders such as Legal, Compliance, Privacy, and InfoSec to evaluate opportunities, navigate risk requirements, and bring innovative products to market.

The VP also oversees Digital Labs' governance and control environment, ensuring appropriate risk governance oversight while enabling agility, innovation, and speed to market. Employment eligibility to work with American Express in the U.S. is required; the company will not pursue visa sponsorship for this position.

Responsibilities

• Lead a team of ~20 GTM and governance colleagues
• Drive the go-to-market path and process across the Digital Labs product portfolio, including Generative AI, Agentic Commerce, Digital Wallets, and blockchain-based products and features
• Proactively anticipate risks/issues and ensure appropriate mitigation planning to avoid compromising delivery
• Collaborate closely with international markets to determine appropriate management of global launches
• Supervise ongoing performance of products live in market and provide thought leadership on post-mortems to optimize future launches
• Anticipate emerging regulatory and operational considerations associated with new technologies and ensure appropriate stakeholder engagement and mitigation planning
• Lead a centralized governance function responsible for maintaining the overall control and compliance environment for Digital Labs and ingest all process changes related to Project Guardian, in partnership with Control Management, GCO, and Compliance
• Oversee Digital Labs' audit and regulatory engagement, including enterprise-wide reviews, regulatory inquiries, and executive presentations related to the innovation portfolio
• Establish scalable governance and decision-making processes
• Lead process improvements, develop toolkits/resources, and reengineer activities across the team to increase agility and speed to market

Qualifications

• Exceptional interpersonal, communication, and negotiation skills with the ability to influence partners across a wide variety of functions
• Exceptional agency; handles ambiguity in a fast-moving organization and thrives on a high level of autonomy and responsibility
• Ability to drive results against timelines, prioritize, and execute flawlessly
• Exceptional strategic, critical, and creative thinking to problem-solve obstacles and develop winning solutions
• Exceptional program management skills to lead end-to-end partnerships across several key verticals simultaneously – product development, engineering & technology, marketing, operational excellence, servicing, legal, compliance, information security, etc.
• Self-starter who excels in a dynamic environment by driving decision-making, working well under pressure, and adapting to frequent change
• Excellent relationship-building with partners and across internal stakeholders
• Proven track record in crafting and storytelling
• Intellectual curiosity about the evolving digital, mobile, and alternative payments space and innovative membership experiences
• Expertise in articulating product functionality and demonstrating technical acumen
• Demonstrated people leader who can coach and develop talent
• Bachelor's Degree required; MBA a plus

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through the Healthy Minds program
• Career development and training opportunities

American Express operates with a strong risk mindset, upholding a brand promise of trust, security, and service. The Amex Flex enterprise working model provides greater flexibility while preserving important aspects of in-person culture; colleagues work onsite, hybrid, or fully virtually depending on role and business needs.