Vice President, Global Brand Strategy and Marketing

About the role

For our client, we are seeking a Vice President, Global Brand Strategy and Marketing to join the team of a leader in the Retail & Consumer Goods space. This leader will own the development and execution of a global brand vision that strengthens market position and supports enterprise-wide alignment. The role will translate strategic direction into integrated marketing plans, ensuring consistency across channels, regions, and cross-functional partners. This is a highly visible leadership opportunity for a brand strategist who can combine consumer insight, analytical rigor, and creative storytelling to drive measurable impact.

Location: New York, NY - US based candidates only, no visa sponsorship available

Pay

$270,000 – $340,000 annually

Responsibilities

• Shape and lead the global brand and marketing strategy.
• Translate global brand direction into actionable enterprise-wide plans.
• Oversee the development of integrated marketing strategies and campaigns.
• Leverage consumer insights to strengthen the brand's market position.
• Drive alignment and accountability across global teams.
• Evaluate marketing effectiveness and prioritize key initiatives.
• Lead cross-functional forums to ensure strategic priorities are executed.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 12+ years of experience in brand marketing and leadership roles.
• Experience collaborating with C-suite executives in global organizations.
• Proven track record in leading global integrated marketing strategies.
• Expertise in modern brand storytelling across various channels.
• Strong analytical skills with a focus on consumer insights and market trends.
• Demonstrated ability to manage complex, cross-functional initiatives.

Benefits

• Generous health benefits for team members.
• Support for achieving financial security.
• Wellness programs to promote holistic health.
• Opportunities for continuous learning and professional growth.