Vice President, Cross-Sell

What You’ll Do & How You’ll Make Your Mark

• Unlock a significant revenue growth lever by expanding wallet share within the existing customer base.
• Design and execute cross-sell motions that drive adoption of adjacent products and services, increasing LTV and reducing churn through deeper customer relationships.
• Develop and own the company's cross-sell strategy, identifying the highest-value product pairing opportunities.
• Build customer segmentation models that prioritize cross-sell targeting based on propensity to buy.
• Design the full cross-sell motion: trigger logic, sales plays, pricing, and conversion KPIs.
• Own cross-sell revenue targets and work cross-functionally with Sales, Customer Success, and Product to hit them.
• Partner with Business Analytics to instrument and measure cross-sell performance across segments.
• Create in-product and digital cross-sell experiences in partnership with Product and Marketing.
• Lead and develop a cross-sell sales team or overlay motion as appropriate.
• Create training, playbooks, and incentive structures that align the broader sales org to cross-sell goals.
• Report cross-sell performance against growth targets to CEO and PE sponsors.

Who You Are & What You’ll Need to Succeed

• 10+ years in revenue growth, sales, or customer expansion roles; 4+ years in leadership.
• Track record of building cross-sell or expansion revenue programs from concept to meaningful scale.
• Analytically strong — comfortable with customer data, segmentation models, and funnel analysis.
• Experience in SaaS, digital products, or multi-product subscription businesses preferred.
• Collaborative by nature: able to align Sales, Product, CS, and Marketing without direct authority.
• PE-environment experience or similar high-accountability growth setting a plus.

Why You’ll Love Us

• We are at an inflection point in how technology is built and how small businesses use it.
• AI is accelerating software creation, changing customer discovery, and creating entirely new platforms and ecosystems.
• Newfold has millions of customers, global distribution, iconic brands, deep technology capabilities, and the opportunity to bring the next generation of innovation to entrepreneurs around the world.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion.
• We foster a culture of belonging—our company and customers benefit when employees bring their authentic selves to work.
• We have 20+ affinity groups where you can network and connect with employees globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers.
• Unfold new possibilities with Newfold.

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.