Vice President, Communications & Brand Narrative

About the role

Coveo is the AI-powered search and discovery platform behind companies like Intel, Dell, and Abbott—and a recognized Magic Quadrant leader. The problem is that not enough of the market knows it. We haven't told our story the way a company at the center of the AI shift should. The customer proof is extraordinary, the product point of view is sharp, and the category is exploding—Gartner launches a new, second Magic Quadrant for AI-Search soon. What's missing is an owner to pull it together into a narrative our market can't ignore.

We're putting real money behind it. We've just hired tier 1 PR agencies in the US and Canada—and that's only the start. Prove the model in North America, and the plan is to fund the same effort in other geographies. This is a chance to build a global communications function from the ground up, with the investment and executive support to do it.

Responsibilities

• Create the narrative—shape a differentiated story connecting our product vision, the market shift, and what our customers achieve, and make it land with enterprise buyers.
• Build out a high quality global operation—deploy the US and Canada agency budget now, prove what works, then expand into Europe and Australia.
• Get us on the map with our key buyers—build the earned-media engine from the ground up (top-tier business and tech press, podcasts, and the channels where our buyers pay attention) and lead the agency partnerships that scale it.
• Tell great customer stories—turn our marquee customers into compelling, repeatable proof points, not buried case studies, but stories people remember.
• Elevate our social media presence and brand voice—own our social presence and give Coveo a voice that's confident, credible, and worth following.
• Drive cross-functional narrative leadership—align marketing, product, and sales behind one story and arm our executives to tell it well.
• Amplify our biggest moments—drive integrated communications around product launches, Gartner MQs, partnerships, and major announcements.

Qualifications

• Genuinely curious about AI and excited to explain how it's reshaping the enterprise.
• Creative storyteller who can translate complex technology into a narrative people care about.
• Have built communications programs—you're energized by a blank canvas, not waiting for a playbook to inherit.
• Work fluidly across product, sales, and marketing rather than operating in a "PR" silo.
• Can balance strategy with execution—you'll set the vision and get the placements.
• Bring deep experience in enterprise B2B technology or SaaS communications, and know how to direct agencies and budget toward real outcomes—not just brief them.

Preferred qualifications

• A track record of taking a strong-but-underexposed company and meaningfully raising its profile.
• Experience launching narratives in emerging or fast-defining categories.
• Comfort coaching C-level executives and building thought-leadership platforms.
• Range across earned, social, and paid—with an instinct for where attention is moving next.
• You move fast—you know trying new things means failing, and you're fine failing quickly because that's how we get better.

You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.