Vice President, Commerce Media

About the role

This role is part of the Power of One model at Publicis, spearheading end-to-end commerce strategy for iconic CPG brands. The ideal candidate will lead the development of commerce strategies that drive revenue growth, increase product conversion, and enhance customer engagement.

Responsibilities

• Key lead for client conversations related to retail media, acts as strategic bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
• Interpret client needs, and develop strategic solutions that address the needs and goals for their business
• Partner with Power of One team to deliver connected commerce plans to the client
• Own the development, presentation, and maintenance of commerce strategy plans including objectives, strategic initiatives, updates, and point-of-views (POVs) on proposals
• Plan and develop cutting-edge commerce strategies from brief development to RFP management with retail media networks and offsite partners that drive revenue growth, optimize conversions, and enhance customer engagement
• Provide strategic leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client outcomes
• Manage and nurture partnerships with retail media networks and 3rd party vendors to maximize ROI and efficiency
• Stay ahead of industry trends, identifying growth opportunities, and implementing best practices
• Supervise, mentor, and develop retail media strategists, fostering career growth and skill development within the team
• Represent the team as a key member of the commerce team, influencing decision-making and shaping media strategy direction
• Manage commerce team resources, providing coaching, performance feedback, and professional development opportunities

Qualifications

• Bachelor’s degree, concentration in business, marketing, advertising or a related field
• 10+ years of account management experience in ecommerce/retail media; 8+ years within commerce strategy, agency experience highly preferred
• 8+ years of demonstrated success in leading and developing high-performing teams, fostering innovation and collaboration
• Extensive experience managing large-scale teams in the digital environment, with a clear understanding of media planning and buying processes
• Strong background in RMNs including (but not limited to) Walmart, Amazon, Target, Kroger, or Instacart
• Expert understanding of commerce channel landscape, buying platforms and new/evolving product offerings
• Demonstrated problem solving, organization, and project management skills
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and represent the agency in the marketplace
• Strong financial acumen, with experience in driving revenue growth and managing budgets
• Experience working within the CPG category, an added plus
• Strong comfort with key retail media technologies such as automation tools(pacvue, skai, etc), buying platforms such as Amazon and Walmart Search and DSP, and measurement partners
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Excellent leadership ability to drive team to deliver results