Vice President, Audiences

Overview

The Vice President, Audiences will work closely with internal teams across strategy, investment, analytics, and ad tech to integrate audience data into media strategies for our clients. This role is pivotal in translating client goals into actionable data solutions, ensuring the effective use of data and technology to drive media and audience strategies.

Responsibilities

• Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
• Prepare data strategy presentation and drive integration in media plan focused on audience details.
• Build and present to client’s data and technology use case recommendations and performance reports.
• Manage the process of audience definition, sharing, reporting across the team.
• Collaborate across teams to translate client goals into actionable data-driven media strategies; sharing best practices across brands and client teams.
• Lead Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning.
• Create strategies and insights that align with clients' business objectives and desired outcomes.
• Ensure team has a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
• Drive Client Outcomes: In partnership with AD/Director, lead efforts to use data and technology effectively to achieve client goals and enhance business results.

Qualifications

• 10+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Experience using 3p data and 1p data to impact media and business goals.
• Strong experience managing teams.
• Attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Fluency in 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.).
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Proven history of bringing storytelling into data-based presentations.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.