Value Creation Marketing Manager

About the role

The Value Creation Marketing Manager at QuidelOrtho is responsible for developing and operationalizing value-based tools, insights, and frameworks that strengthen commercial positioning across key channels, including government, Canadian Health Services, Integrated Delivery Networks (IDNs), and distribution. This role quantifies product value, develops stakeholder-specific value propositions, and enables marketing and sales teams to communicate measurable clinical, operational, and financial impact.

Responsibilities

• Build and maintain value-based tools including calculators, dashboards, and proof-point libraries that quantify savings, efficiency gains, and revenue impact across product lines.
• Partner with marketing to identify opportunities to incorporate value quantification into positioning, messaging, and campaigns.
• Execute programs to generate stronger operational, clinical, and financial insights for customers.
• Collaborate within Integrated & Channel Marketing to develop value-driven materials tailored to government, IDN, and Canadian Health Authority stakeholders, and for the distribution channel.
• Collaborate with the Clinical Market Development Manager, the Clinical Liaisons, and Medical/Scientific Affairs to create value-based health-outcomes and reimbursement materials tailored for clinical stakeholders.
• Work closely with sales enablement and training teams to embed value-based positioning into curricula, tools, and field resources.
• Promote data-driven decision making and consistent use of value-based tools in customer engagement.
• Influence cross-functional partners through strong analytical storytelling.

Requirements

• Educational background: Bachelor's degree in Marketing, Business, Health Economics, Public Health, Analytics, or a related field.
• Experience: Five or more years of experience in marketing analytics, commercial strategy, health economics, product marketing, or a related discipline.
• Experience developing value-based tools, financial models, customer-facing ROI materials, calculators, dashboards, or economic evidence.
• Strong analytical capabilities and fluency in healthcare metrics, value quantification, and data-driven decision-making.
• Excellent written, verbal, and presentation skills, with the ability to translate complex data into compelling and practical value narratives.
• Ability to collaborate and influence across marketing, sales, clinical, medical, product, analytics, and commercial teams without formal authority.
• Familiarity with health-economic concepts, reimbursement dynamics, and value-based care frameworks.
• Ability to build practical tools that commercial teams can effectively adopt and use.

Qualifications

• Must be willing to travel up to 20% overnight.

Skills

• Insight-driven, collaborative, influential, and execution-focused approach.

Benefits

• Comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays.

Pay

The salary range for this position is $118,000 USD to $155,000 USD and is bonus eligible.

Schedule

Typical remote office environment. Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment.