UX Visual Designer

Responsibilities

• Expand a defined set of website pages into additional landing pages, marketing placements, and product experiences with strong visual consistency.
• Apply brand standards across digital touchpoints while maintaining a high level of visual craft.
• Translate brand and marketing direction into refined, execution-ready design deliverables.
• Use design system components, templates, and patterns to create scalable, reusable solutions for CMS-driven experiences.
• Identify opportunities to improve and extend the design system where gaps exist.
• Balance reuse of existing patterns with thoughtful customization to meet experience needs.
• Create landing pages and acquisition-focused experiences that support campaign and growth efforts.
• Apply conversion-focused design principles, including hierarchy, layout, and visual emphasis.
• Partner with Marketing and Engineering teams to support testing and optimization initiatives.
• Use insights and performance data to guide design decisions and improve engagement and outcomes.
• Collaborate with cross-functional partners across Marketing, Brand, Product, and Engineering.
• Participate in design reviews and critiques to strengthen quality and consistency.

Requirements

• Bachelor’s degree or equivalent work experience.
• 4+ years of experience in visual design, digital design, or a related field.
• Strong portfolio showcasing typography, layout, color, composition, and polished visual execution.
• Experience applying brand systems across digital experiences at scale.
• Working knowledge of design tools such as Figma.
• Ability to design for usability, engagement, and conversion outcomes.
• Strong understanding of responsive design, visual hierarchy, and interaction patterns.
• Clear communication skills and the ability to explain design decisions.
• Comfort working collaboratively across multiple teams and priorities.
• A mindset that values accessibility, inclusion, and user-centered thinking.

Skills

• Bachelor’s degree or equivalent work experience.
• 4+ years of experience in visual design, digital design, or a related field.
• Strong portfolio showcasing typography, layout, color, composition, and polished visual execution.
• Experience applying brand systems across digital experiences at scale.
• Working knowledge of design tools such as Figma.
• Ability to design for usability, engagement, and conversion outcomes.
• Strong understanding of responsive design, visual hierarchy, and interaction patterns.
• Clear communication skills and the ability to explain design decisions.
• Comfort working collaboratively across multiple teams and priorities.
• A mindset that values accessibility, inclusion, and user-centered thinking.

Preferred Skills

• Experience working within a design system or component-based framework.
• Background supporting marketing campaigns, landing pages, or growth initiatives.
• Experience contributing to testing or optimization efforts such as A/B testing.
• Ability to connect design choices to business goals and customer outcomes.
• Interest in scalable design solutions that improve efficiency and consistency.

Benefits

The pay range for this role is $29 - $60 per hour based on qualifications and experience.