UX/UI Designer
About the role
The UX/UI Designer is the strategist who turns Gesa's brand and visual identity into a digital experience members can actually use. This role takes the look, voice, and visual system that Brand defines and decides how it shows up in the structure, flow, and interaction of online banking, the public website, digital applications, and marketing email, from a first click to a finished application, and every day after. The designer sets the point of view for how a path should work, backs it with research and data, and proves it out through a clickable Figma prototype that product, development, and marketing can build from. Working closely with Brand, Digital Transformation, Web, Marketing Cloud, and Compliance, they turn the brand system into the experience members easily move through.
Responsibilities
- Set the information architecture and interaction strategy for each priority path and surface, deciding how Gesa's brand and visual identity should show up in structure and flow, not just in individual screens
- Design the look and interaction of each screen, including visual hierarchy and typography, from first idea through to a design others can build
- Keep a clickable Figma prototype of the digital experience current, so the team always has a shared, working view to design and build from
- Build and grow Fig