UX/UI Designer

Responsibilities

• Designs and implements UX and UI solutions for a variety of digital platforms, including websites, microsites, dashboards, intranets, apps, and extranets.
• Develops, documents, maintains, and builds comprehensive visual design systems under the guidance of the Sr Manager, Digital Design.
• Maps out intuitive user flows, sitemaps, and journeys to ensure logical navigation.
• Utilizes Figma to create low-to-high fidelity mockups and interactive prototypes to visualize how a site will function before development.
• Creates and refines detailed user personas to advocate for the user and ensure design strategies align with the specific needs of diverse audience groups.
• Conducts comprehensive UX research, usability testing, and website analytics data to gather insights on user friction points and behaviors, using this information to implement educated, data-driven design improvements.
• Creates scalable web design components to be used across multiple digital touchpoints.
• Applies a strong understanding of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) best practices to ensure digital designs are optimized for discoverability and performance.
• Assists in the design and creation of visually engaging email campaigns, ensuring alignment with brand standards and overall communication goals.
• Actively participates in weekly team meetings; comprehends project expectations, communicates updates effectively, and consistently meets deadlines.
• Manages assigned project tasks from concept to completion, ensuring clarity and consistency in the firm's branding and messaging.
• Affords assistance with day-to-day operations of the brand function.
• Availability to work outside regular hours for high-profile projects if necessary.
• Other duties as assigned.

Requirements

• Must have a strong and dynamic design portfolio showcasing a solid foundation in UX/UI and visual design principles.
• Advanced, high-level proficiency in Figma is required for creating comprehensive design systems for producing branded assets, knowledge of Adobe Creative Cloud software is a plus.
• Must have experience crafting intuitive components for multimedia web platforms, as well as helping with the design and creation of email campaigns.
• A solid understanding of UX research methodologies, along with current SEO and GEO best practices is required.
• Must have understanding of responsive design principles, accessibility (WCAG), and basic front-end development (HTML/CSS) for better developer handoff.
• A direct experience working within enterprise Content Management Systems (CMS), specifically Sitecore and Adobe Experience Manager (AEM) is a strong plus.
• The ability to leverage AI tools to enhance the design workflow is highly desired.
• Must have strong communication and interpersonal skills with a focus on customer service and willingness to adapt to evolving project needs and work on anything from small one-off projects to fully integrated web systems.
• Must have solid working knowledge of Microsoft Office software; including PowerPoint and Word.
• Demonstrated follow-through and must be a self-starter.
• Able to successfully work within a team environment.
• Able to work effectively in a fast-paced environment.
• Solid organizational skills are necessary to manage multiple projects on an on-going basis.
• Excellent digital file management skills required.

Desired Skills

• Bachelor's Degree in UX/UI Design or related field.
• Master's Degree in UX/UI Design or related field preferred.
• 3 years of experience in professional print and digital design experience.
• Proven work experience as a Graphic Designer or similar role required.

Physical Demands

• Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
• Sedentary work involves sitting most of the time.