UX Design Lead

Job Responsibilities

• Lead by example as a hands-on designer — own the most impactful UX work end-to-end and set the standard for what "good" looks like at Brightway.
• Guide a small team of full-time designers and contractors through mentorship, design critiques, and clear quality bars.
• Model and champion an AI-first prototyping practice, and help the team evolve from Figma-centric specs to prototype-led workflows.
• Thoughtfully weave AI-enabled capabilities into experiences for agents, advisors, and customers — raising the bar for usefulness and trust, and steering the team away from gratuitous or low-quality AI patterns.
• Partner with product managers, engineers, and business leaders to evolve and execute UX strategy across the Brightway product and service ecosystem.
• Steward and evolve the design system, including how it adapts as the team shifts toward AI-assisted prototyping and AI-native product patterns.
• Validate ideas with end users and measure the impact of design decisions on user behavior and business outcomes.

Skills

• Deep understanding of human-centered design processes, methods, and qualitative research practices.
• Strong hands-on craft in common prototyping tools.
• Active, hands-on use of AI-assisted design and prototyping tools (e.g. Claude, v0, Lovable, Cursor, or comparable), with a clear point of view on when AI earns its place in a workflow and when it just adds noise.
• Experience mentoring designers and running design critiques.
• Commitment to designing for accessibility.
• Track record of driving consistency through design systems, and a view on how those systems evolve alongside AI-assisted workflows.
• A portfolio showcasing your prior work — bonus points for AI-assisted prototypes or shipped AI-enabled features.

Education And Experience

• Bachelor's degree preferred.
• At least 6 years of UX design experience, including at least 1 year leading or mentoring other designers.
• Demonstrated curiosity about — and hands-on experience with — emerging AI design tooling, ideally with a track record of bringing new practices into a team and helping others adopt them.
• Experience in insurance technology or designing a CRM.
• Familiarity and enthusiasm for Lean and Agile practices.
• Experience with atomic design and Figma-based design systems (components, tokens, dev mode, etc).