User Insight Specialist

About the Role

The User Insight Specialist will support advanced vehicle feature/platform development efforts for the North American (NA) market by overseeing UX research activities. Responsibilities include identifying success metrics, collecting stakeholder/SME feedback, conducting user testing, performing requirement analysis, tracking issue reports, and deriving insights from user data to enhance the UX of next-generation Hyundai, Kia, and Genesis vehicles.

The role involves leading regular UX sprint events with a cross-functional consortium of subject matter experts (SMEs) within Hyundai Motor Group (HMG). This includes defining sprint goals, breaking down UX-related issues, refining discussion scopes, curating research methods, analyzing data from internal/external tests, and deriving design improvement requirements tailored to target markets. The specialist will document and communicate findings to stakeholders, bridging marketing, engineering, and social sciences in a fast-paced agile environment focused on electric vehicles, autonomous driving, and innovative transportation solutions.

Responsibilities

• Plan user research based on a solid understanding of research methods
• Conduct diagnostic research to identify potential usability issues
• Perform evaluative research with task analysis
• Monitor and collect user data for UX trend research via various sources
• Analyze user data to resolve UX design-related issues
• Facilitate discussions with SMEs to contribute to design recommendations and improvements
• Utilize UX design insights and recommendations to develop interactive prototypes
• Test and validate the effectiveness of design revisions
• Document research reports with design requirements supported by user data
• Travel up to 25% of the time, both domestically and internationally

Requirements

• Master’s degree in human-computer interaction, marketing research, social science, or an engineering-related discipline
• Evidence of coursework or professional work in HCI/UX foundations, including a history of publication
• 3+ years of professional experience, including in academia, related to the automotive industry
• 5+ years of professional experience in conducting UX research
• At least 3 research publications
• Familiarity with user research and consumer psychology methods
• Understanding of UX research processes and design principles
• Strong analytical skills and ability to collect, analyze, and interpret complex data sets
• Sound understanding of advanced research practices and best cases for future products
• Ability to explain technical topics to both technical and non-technical stakeholders
• Excellent time management, self-management, and organizational skills
• Strong written, oral, and interpersonal communication skills

Preferred Qualifications

• Doctoral degree in human-computer interaction, marketing research, social science, or an engineering-related discipline
• Publication history in automotive UI

Benefits

• Zero-dollar employee premiums on medical, dental, and vision for you and your family
• 100% employer-paid disability and life insurance
• Generous paid time off, including vacation, sick leave, and holidays
• Retirement savings and planning benefits
• Access to health savings accounts and flexible spending accounts
• Flexible work hours

Pay

$90,000 – $155,000 per year