User Experience Design Specialist

Responsibilities

• Design conversion-focused landing pages, campaign pages, lead-generation pages, and sales funnels in Figma.
• Build and deploy approved landing page designs within WordPress.
• Collaborate with creative, marketing, copy, and paid media teams to develop landing pages that support campaign goals.
• Translate creative briefs, messaging, offers, and brand direction into clear and compelling user experiences.
• Create responsive landing pages optimized for desktop, tablet, and mobile devices.
• Build reusable page sections, templates, and modular design systems to improve production speed.
• Implement forms, calls to action, video content, tracking integrations, and other campaign-specific functionality.
• Make rapid updates and revisions based on stakeholder feedback, testing results, and changing campaign needs.
• Conduct quality assurance testing to ensure pages function properly across browsers and devices.
• Support landing page testing, optimization, and ongoing performance improvements.
• Ensure all pages meet brand, accessibility, usability, and performance standards.

Qualifications

• Extensive experience designing and developing landing pages for performance marketing campaigns.
• A strong portfolio demonstrating conversion-focused landing page design and WordPress development.
• Advanced proficiency in Figma and a strong understanding of responsive web design.
• Hands-on experience building and deploying pages in WordPress.
• Solid understanding of conversion-rate optimization, user experience, information hierarchy, and direct-response marketing.
• Experience working with WordPress page builders, themes, plugins, forms, and integrations.
• Working knowledge of HTML and CSS, with the ability to troubleshoot and customize page experiences.
• Ability to work quickly, manage multiple landing page projects, and adapt to changing priorities.
• Strong attention to detail and the ability to independently take projects from initial design through deployment.