(USA) Senior Manager, Digital Media - Marketing AI Transformation
Position Summary
Walmart Marketing is expanding its use of AI-enabled products and workflow automation to help marketing teams move faster, reduce repetitive work, and improve business outcomes. This role serves as the business lead for a portfolio of AI-enabled marketing capabilities, with accountability for defining business needs, shaping the roadmap, driving adoption, and demonstrating measurable value.
About the team
The team drives Walmart Marketing’s transformation by integrating advanced technologies, including AI, to enhance strategic and creative efforts. Focused on high-impact work, the group leverages data analysis, digital media strategy, and campaign management to deliver measurable results. Collaboration and continuous improvement are central, with an emphasis on process optimization and effective project execution. The team supports professional growth through coaching and clear performance expectations, ensuring alignment with business goals. Together, they advance innovative marketing solutions that elevate Walmart’s presence while maintaining operational excellence and integrity.
What you'll do
Own the business strategy, roadmap, and adoption of an enterprise AI platform for marketing.
Translate business needs into prioritized requirements, partner with product and engineering teams through delivery, and ensure solutions solve meaningful workflow challenges.
Lead stakeholder alignment, intake, governance, testing, and business acceptance.
Drive adoption through change management and enablement, measure impact through productivity and speed-to-market outcomes, and use feedback and performance data to continuously improve the roadmap.
What you'll bring
Bring experience leading cross-functional product, platform, or marketing operations work from strategy through adoption.
You understand modern marketing workflows and can translate business needs into clear requirements, roadmaps, and trade-offs.
You are comfortable partnering with product and engineering teams, influencing senior stakeholders, and driving change across large organizations.
Practical knowledge of generative AI, workflow automation, impact measurement, and process improvement is strongly preferred.
Minimum Qualifications
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field
Preferred Qualifications
Digital marketing (for example, affiliate marketing, display advertising)
Leading a cross-functional team
Masters: Business Administration, Masters: Information Systems, Masters: Statistics
Pay & Benefits
Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include : Stock