Urban Outfitters Editorial Copy Director

Role Responsibilities

Define, evolve, and champion the Urban Outfitters editorial voice, keeping it fresh, modern, and locked in with youth culture.

Support the Senior Director of Brand Voice in shaping voice, tone, and editorial POV across the brand.

Concept and write brand narrative copy for hero moments, and review and top edit team deliverables to uphold strategic and creative best practices.

Oversee the creation of dynamic, trend-driven content for campaigns, catalogs, digital marketing, site design, in-store signage, and social platforms.

Balance SEO/AEO, creative, and brand goals to roadmap longform editorial concepts that support marketing priorities (e.g., site articles, social series, YouTube scripts).

Partner directly with creative directors, art directors, merchandising, and brand strategy teams to ensure seamless storytelling across all customer touchpoints.

Synthesize insights and data into consistent, high-impact storytelling opportunities.

Create presentations and pitch comfortably in front of executives and cross-functional teams.

Build a team of copywriters and editorial talent, inspiring and mentoring them to grow their craft while hitting business goals.

Oversee workflows and review copy for tone and style consistency, governing a clear coaching and review process.

Create verbal identity style guides, toolkits, playbooks, and standards to help the team scale their impact.

Oversee vendor and freelancer relationships, optimizing the resourcing model and assigning work.

Qualifications

• Experience: 8+ years in editorial leadership, content strategy, or brand publishing.
• Retail Copy: Proven experience writing retail copy across store, digital, social, app, and out-of-home campaigns.
• Editorial Platforms: Track record of building editorial franchises or longform platforms that drive cultural relevance.
• Brand POV: Strong experience shaping brand point of view and cultural positioning.
• Leadership: Skilled at managing teams and influencing executives.
• Technical Know-How: Knowledge of CMS, workflow systems, and AI/automation in editorial production.
• Education: BA in English, Journalism, Communications, or a related field (preferred, not required).