UGC Content Creator (Wayne, NJ)

About the role

Our high-end retail client is seeking a creative UGC Content Creator to capture authentic, holiday-themed social content for upcoming seasonal campaigns. This project will focus on creating engaging, real-life shopping moments that highlight connection, togetherness, gift-giving, and the joy of the holiday season. The ideal candidate has a strong eye for visual storytelling, understands what performs on social platforms, and can create content that feels natural and relatable rather than overly produced. This is a great opportunity for a creator who excels at capturing emotion-driven content that resonates with consumers.

Location: Onsite to shoot at Willowbrook Mall in Wayne, NJ; editing may be completed remotely.

Duration: Approximately 10–15 total project hours.

Start Date: Immediate.

Key Deadlines: First content delivery due November 6; final content delivery due November 13.

Content Formats: Vertical video (9:16) and photography (4:5).

Content Style: Authentic, social-first UGC. The client is not seeking highly polished or heavily produced reels with voiceovers. Content may consist of compelling video clips and still imagery edited together to create engaging holiday stories.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Responsibilities

• Capture authentic holiday shopping experiences that showcase emotion, connection, and togetherness.
• Create social-first content highlighting winter fashion, seasonal offerings, food experiences, gift discovery moments, and the overall mall experience.
• Follow the client's content guidelines and social creative direction.
• Capture fitting room try-ons, store displays, styled mannequins, product close-ups, and lifestyle-driven shopping moments.
• Use a smartphone to film and photograph content from a relatable, in-the-moment perspective.
• Deliver a balance of content quantity and quality while meeting project deadlines.
• Travel to designated mall locations to capture content as needed.
• Ensure all footage and imagery are visually clean, well-composed, and aligned with brand expectations.
• Organize and submit content assets according to project requirements.

Requirements

• Previous experience creating UGC, lifestyle, retail, or social media content.
• Portfolio showcasing authentic social content and visual storytelling.
• Strong understanding of Instagram and Facebook content best practices.
• Access to a smartphone capable of capturing high-quality photo and video content.
• Ability to create engaging, emotion-driven content that feels genuine and relatable.
• Strong attention to detail, including awareness of backgrounds, lighting, framing, and overall composition.
• Ability to follow creative guidelines while bringing a fresh and authentic perspective.
• Reliable transportation and ability to travel to assigned mall locations for content capture.
• Must be currently authorized to work in the United States without the need for employer sponsorship for a non-immigrant visa (e.g., H-1B, TN, O). STEM/OPT programs are not supported.
• Must be physically located in and perform the work for the client in the United States.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.