TVAD Specialist

Client-Centric Support

• Execute and setup media buying plans across TV, audio, and display, ensuring campaigns align with briefs and client goals.
• Prepare accurate, on-time reporting inputs and weekly/monthly/QBR updates.
• Support senior team members in client touchpoints by explaining performance, updates, and next steps in simple, business-friendly language.
• Execute approved campaign modifications (e.g., promo dates, budgets, pacing, frequency caps) and consult management when larger adjustments are required.

Product-Led

• Operate buying, execution, and research platforms (DSPs, ad servers, planning tools) using standard SOPs.
• Set up and rigorously QA line items, orders, tags, and pixels under the direction of Senior Buyers and leads.
• Aid in evaluating new partner offerings, basic proposals, and beta features; organize information effectively so the team can decide what to test, adopt, or deprioritize.

Data & Measurement-Driven

• Monitor daily/weekly campaign performance, delivery metrics (reach / frequency), and pacing.
• Flag anomalies, under-delivery, or issues (e.g., viewability/IVT) alongside possible next steps to Senior Buyers and Strategists.
• Pull and QA data to build accurate recurring reports and analyses, translating metrics into clear, actionable internal updates.
• Run A/B tests with clear hypotheses and concise readouts.

The Tinuiti Way

• Apply Tinuiti playbooks, standard SOPs, checklists, and templates for buying, negotiation support, setup, QA, and delivery checks to meet our quality bars (frequency, viewability/IVT, brand safety).
• Maintain exceptionally high standards for brand safety/verification, frequency/overlap control, and compliance across all campaigns.
• Build skill set around audience selection, placement/inventory quality, creative rotations, and ad formats; actively seek and apply feedback to show continuous day-to-day improvement.
• Stay current on TV, video, audio, and display trends, as well as cross-channel connections (Search, Social, Commerce, Creative) through partner meetings and independent research; share learnings to inform recommendations.
• Promptly escalate any campaign deviations, capture outcomes in standard readout formats, and share feedback through existing channels.