Transactions Special Projects BD & Marketing Manager

DLA Piper is a bold, exceptional, collaborative, and supportive firm where our people are the backbone, heart, and soul. This role offers the opportunity to engage in meaningful work and grow your career within a dynamic professional services environment.

About the role

The Transactions Special Projects BD & Marketing Manager supports the firm’s strategic initiatives as part of the Business Development and Marketing team. This role plays a critical part in enterprise-wide marketing and business development efforts spanning practices, sectors, and geographies. It provides seamless coverage for marketing professionals on extended leave or during transitions and assists teams managing high volumes of BD activity. The ideal candidate will be adaptable, systems-savvy, and focused on ensuring continuity and execution of BD programs that drive client engagement and growth.

Location

This hybrid position can be based in one of the following offices: New York, Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, Minneapolis, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington.

Responsibilities

• Serve as a flexible, embedded resource supporting practice and sector groups when primary BD support is unavailable or additional bandwidth is needed.
• Collaborate with partners and BD leadership to maintain momentum on strategic business development initiatives, including client targeting, opportunity tracking, experience management, and post-event/client follow-up.
• Work with the Transactions BD & marketing team to identify priority gaps, triage coverage needs, and advance firmwide growth initiatives.
• Lead and support cross-practice and cross-sector projects requiring coordination across multiple internal teams in alignment with client needs.
• Assist in developing and executing client-centric, data-informed programs and campaigns that contribute to cross-selling and relationship expansion.
• Collaborate with practice, sector, and global BD & marketing teams to ensure consistent delivery of the firm’s value proposition across client interactions.
• Maintain fluency in key BD systems and tools, helping teams execute high-quality outputs with minimal ramp-up time.
• Champion the adoption of AI tools and innovative technologies to streamline BD processes and enhance deliverables, including developing team-specific AI solutions and conducting training.
• Provide coverage for critical internal and external events, league tables, directory and award submissions, and firmwide visibility initiatives.
• Provide hands-on support for pitch and introductory materials across the Transactions practice groups, ensuring on-time, high-quality deliverables, especially during peak demand.
• Perform other duties and special projects as assigned to support BD continuity and client development execution.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of marketing or business development experience in a professional services environment.
• Proven experience supporting client growth initiatives in a law firm or professional services setting, with a solid understanding of business development best practices.
• Agility and ability to adapt to shifting priorities, competing deadlines, and evolving team structures.
• Strong executive presence and comfort engaging with senior lawyers and firm leadership.
• Exceptional written and verbal communication skills, with the ability to distill complex information into clear, compelling messaging.
• Collaborative, team-oriented mindset with the ability to work seamlessly across departments, practice groups, and regions.
• Proficiency in Microsoft Word, Excel, and PowerPoint; experience with CRM and experience management platforms is a plus.
• Growth mindset, intellectual curiosity, and commitment to continuous improvement.

Skills

• Strategic thinking with strong execution skills, translating ideas into action while maintaining responsiveness and attention to detail under pressure.
• Ability to work under pressure and manage competing demands in a fast-paced environment.
• Effective communication, both verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Timely, accurate, and high-quality work product delivery.
• Fostering positive work relationships and complying with all firm policies and practices.

Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan.

Pay

The expected hiring range for this position is $129,808 - $197,799 per year, depending on the candidate’s geographic market location, experience, skills, educational and professional background, and overall qualifications.