Traffic Manager

About the Role

Our NYC team is made up of energetic and solutions-oriented individuals that bring our media services and ad tech products to the market each day—working with clients across agencies, in-house brand teams, and platform partners. As a Traffic Manager at Equativ, you will work hands-on within the front lines of the online advertising industry, handling a variety of internal and external management functions, including the creation, monitoring, and optimization of our Managed Service offerings. Our media services and products include our Video Everywhere Marketplace and SSP, running managed service campaigns and custom PMPs across CTV & OTT, online video, YouTube, digital display, custom interactive units, native ads, contextual and performance data targeting, and more.

Responsibilities

• Configuration and optimization of advertising campaigns with diverse KPIs across external DSPs
• Collaborate with cross-functional teams to ensure campaign success and client satisfaction by supporting, advising, and communicating challenges in need of attention
• Develop and implement all aspects of campaigns from conception to tactical deployment, owning the campaign calendar and maintaining timelines for clients
• Monitor the performance and measure the success of all campaigns while serving as a liaison for internal teams such as Sales, Product Development, Finance, and Engineering to ensure consistent and smooth delivery
• Identify and resolve delivery blockers, such as bid density issues, creative rejection, or low win rates within the DSP environment
• Proactively make UX/UI suggestions to enhance internal tools and platforms as well as improve platform usability for clients

Requirements

• Bachelor’s degree (Advertising, Marketing, or other business-related field)
• 1+ years of professional experience preferred
• Detail-oriented—exercise extreme attention to detail; thorough, accurate, and organized
• Strong communication skills—able to articulate thoughts and express effectively using oral, written, and non-verbal communication, as well as listening skills to gain understanding
• Ability to manage multiple priorities on tight deadlines while remaining effective and efficient
• Ability to work well autonomously and within a team
• Ability to think outside the box and problem-solve in a fast-paced, creative environment

About Us

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is backed by a team of over 750 employees across 19 countries. As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.