Tradeshow Manager

About the role

The Tradeshow Manager supports the Communications & Events organization as a member of the Tradeshow Center of Excellence, leading the strategy, planning, execution, and measurement of Avantor’s flagship tradeshows. The role combines strategic event leadership with hands-on operational excellence, driving brand awareness, customer engagement, lead generation, and measurable business impact across global markets. Working closely with commercial, product, marketing, digital, and executive stakeholders, the manager curates best-in-class tradeshow experiences while continuously improving processes, reporting, and standards of excellence.

Responsibilities

• Strategic Tradeshow Leadership: Develop recommendations for participation in global and flagship shows aligned to business objectives, customer engagement goals, and brand strategy.
• Contract Negotiation & Sponsorships: Lead negotiation of exhibit space, sponsorship agreements, and event contracts to maximize value, visibility, and cost efficiencies.
• Portfolio Management: Independently manage a portfolio of tradeshows while providing consultative oversight and governance for additional regional events.
• Cross Functional Leadership: Coordinate planning efforts with Commercial, Product, Marketing, Digital, Communications, and external partners to ensure seamless execution aligned around consistent objectives and messaging.
• Logistics & Operations: Oversee registration, housing, meeting space, shipping, show services, booth assets, hospitality, lead retrieval systems, and onsite execution.
• Budget Ownership: Manage event budgets, forecasts, and expenditures with disciplined cost control and transparent stakeholder reporting.
• Asset & Vendor Management: Direct external agencies, vendors, and logistics partners while ensuring booth assets, collateral, promotional items, and displays are available and maintained.
• Performance