Trademark Clearance
Trademark Clearance
Structured clearance across millions of records with visual, phonetic and conceptual analysis in minutes.
Traditional trademark clearance is slow, expensive, and inconsistent. The conventional approach relies on manual searches by junior associates working through registry databases, producing reports that vary in quality depending on who conducts the search and how much time pressure they are under. For businesses launching new brands, products, or services, this creates a bottleneck: clearance delays can hold up product launches, marketing campaigns, and go-to-market timelines.
At pitch.law, we have rebuilt the clearance process from the ground up using our own IP lifecycle platform. The result is a clearance process that is faster, more thorough, and more consistent than what is available through traditional legal channels.
How the Clearance Engine Works
The clearance engine operates as a structured pipeline: intake, search coordination across millions of trademark registrations, assessment of absolute grounds for refusal in hundreds of languages, analysis of relative grounds for refusal, and a structured opinion with risk classification. Every clearance follows the same methodology, with no variability from staff rotation or time pressure.
Structured Output, Not Just Data
The output of our clearance process is not a raw list of potentially conflicting marks. It is a structured clearance opinion that classifies each identified conflict by risk level (high, medium, low), provides a legal assessment of the likelihood of confusion for each significant conflict, and recommends a course of action: proceed, proceed with modifications, proceed with monitoring, or do not proceed. This structured approach allows brand teams and agencies to make informed decisions quickly, without needing to interpret raw search data. It feeds directly into trademark registration, and the method is explained in the Knowledge Base in what a clearance search is and why it matters and understanding trademark similarity.
Flat-Fee Pricing
Trademark clearance at pitch.law is offered at a fixed price, not on an hourly basis. This means the cost is known before the engagement begins, regardless of the complexity of the results. For agencies and brand consultants managing multiple naming projects simultaneously, this predictability is a practical advantage over traditional law firm billing models.
Frequently Asked Questions
- How quickly are trademark clearance searches completed?
- Standard clearance searches are typically completed within 24 to 48 hours. Urgent requests can be handled faster by arrangement. Complex multi-class or multi-jurisdiction searches may require additional time for thorough analysis, but the search phase itself completes in minutes; the time is in the legal review and opinion drafting.
- What jurisdictions are covered?
- Our platform covers BOIP (Benelux), EUIPO (EU), WIPO (international), and national registers for 47+ jurisdictions. We can also conduct targeted clearance in specific markets relevant to your commercial strategy. For most European businesses, the standard Benelux + EU + international search provides comprehensive initial coverage.
- Can clearance be ordered for multiple name candidates simultaneously?
- Yes. Brand development processes typically produce multiple candidate names. We offer batch clearance at reduced per-name pricing, allowing you to screen a shortlist efficiently and focus detailed legal analysis on the strongest candidates. This is particularly valuable for agencies running naming projects with multiple options on the table.
Benefits
- Identical and similar mark detection across classes and registers
- Covers EUIPO, BOIP, WIPO, and national registers simultaneously
- Results in hours, not weeks, powered by IPRHQ
- Attorney-reviewed clearance opinion with risk classification
- Covers word marks, figurative marks, and combined marks
- Integrated with filing workflow for immediate follow-through
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About the Firm
- We are a multidisciplinary practice of technology-enabled lawyers and IP attorneys who make creative and innovative entrepreneurs grow and win.
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- Pitch BV: Grétrystraat 54, 2018 Antwerpen (Belgium)
- BE 1013.954.658.
- Pitch Patents BV: Vinkenstraat 10, 2440 Geel (Belgium)
- BE 0781.754.276.
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