Jobs · Marketing · Wisconsin

Trade Show Supervisor

Generac · Waukesha, WI · 2 wk ago
On-siteMarketingFull-time

Key Responsibilities

  • Lead planning and execution for assigned trade shows, customer events, and support the Annual Conference.
  • Manage all aspects of large booth space planning including exhibit layout, booth logistics, utilities, labor, shipping, installation/dismantle, and show services.
  • Cook up event timelines, deadlines, internal planning meetings, and deliverables across multiple teams.
  • Partner with sales and marketing teams to ensure booth presence aligns with business goals and customer engagement strategies.
  • Maintain company brand standards and ensure all trade show elements are executed professionally and consistently.
  • Serve as on-site lead for assigned trade shows and manage issue resolution in real time.

Team Leadership

  • Supervise the Trade Show Coordinator and provide day-to-day guidance on trade show execution and timelines.
  • Delegate responsibilities and monitor progress to ensure deadlines and quality standards are met.
  • Support training and development while fostering strong collaboration within the team.

Exhibitor & Vendor Recruitment – Annual Conference

  • Aid in identifying and recruiting new vendors/exhibitors for the company’s Annual Conference.
  • Build and maintain strong relationships with exhibitors, sponsors, and strategic partners.
  • Support exhibitor communications, contracts, booth assignments, and logistics.
  • Partner with leadership on opportunities to grow exhibitor participation and improve exhibitor experience.

Budget Management & Reporting

  • Develop and manage budgets for all assigned trade shows and conferences working with all Business Group leaders.
  • Track booth spend, labor, freight, travel, sponsorships, and vendor expenses.
  • Prepare post-show budget recaps and detailed cost reports for leadership.
  • Identify cost-saving opportunities while maintaining a high-quality attendee and exhibitor experience.

Post-Event Reporting & Performance Analysis

  • Lead trade show debriefs and prepare report-outs for each.
  • Analyze attendance, customer engagement, exhibitor feedback, budget performance, and ROI.
  • Provide recommendations to improve future event strategy, logistics, and spend.
  • Maintain accurate trade show records and planning documentation.

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