Trade Show Supervisor
Generac · Waukesha, WI · 2 wk ago
On-siteMarketingFull-time
Key Responsibilities
- Lead planning and execution for assigned trade shows, customer events, and support the Annual Conference.
- Manage all aspects of large booth space planning including exhibit layout, booth logistics, utilities, labor, shipping, installation/dismantle, and show services.
- Cook up event timelines, deadlines, internal planning meetings, and deliverables across multiple teams.
- Partner with sales and marketing teams to ensure booth presence aligns with business goals and customer engagement strategies.
- Maintain company brand standards and ensure all trade show elements are executed professionally and consistently.
- Serve as on-site lead for assigned trade shows and manage issue resolution in real time.
Team Leadership
- Supervise the Trade Show Coordinator and provide day-to-day guidance on trade show execution and timelines.
- Delegate responsibilities and monitor progress to ensure deadlines and quality standards are met.
- Support training and development while fostering strong collaboration within the team.
Exhibitor & Vendor Recruitment – Annual Conference
- Aid in identifying and recruiting new vendors/exhibitors for the company’s Annual Conference.
- Build and maintain strong relationships with exhibitors, sponsors, and strategic partners.
- Support exhibitor communications, contracts, booth assignments, and logistics.
- Partner with leadership on opportunities to grow exhibitor participation and improve exhibitor experience.
Budget Management & Reporting
- Develop and manage budgets for all assigned trade shows and conferences working with all Business Group leaders.
- Track booth spend, labor, freight, travel, sponsorships, and vendor expenses.
- Prepare post-show budget recaps and detailed cost reports for leadership.
- Identify cost-saving opportunities while maintaining a high-quality attendee and exhibitor experience.
Post-Event Reporting & Performance Analysis
- Lead trade show debriefs and prepare report-outs for each.
- Analyze attendance, customer engagement, exhibitor feedback, budget performance, and ROI.
- Provide recommendations to improve future event strategy, logistics, and spend.
- Maintain accurate trade show records and planning documentation.