Trade Show Specialist II
About the role
Inspired by Hard Work At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create. The Trade Show & Brand Experience Specialist II is responsible for leading the planning and execution of trade show and event experiences that bring the Carhartt brand to life across North America. This role owns event execution roadmaps, product assortment planning, visual merchandising implementation, and agency execution across a portfolio of trade shows, customer events, and brand activations.
Responsibilities
- Own the execution roadmap for 70+ annual trade shows, customer events, industry activations, and brand experiences across North America.
- Lead cross-functional event planning and execution from seasonal kickoff through event completion.
- Own product assortment planning and presentation strategy for events in partnership with Merchandising, Product Marketing, Sales, and Marketing teams.
- Develop and execute visual merchandising strategies that bring seasonal campaigns and product stories to life.
- Serve as the primary day-to-day lead for experiential agencies and production partners.
- Create and manage event briefs communicating objectives, audience targets, product priorities, and creative expectations.
- Lead floorplan development, product placement, environmental design reviews, and event experience planning.
- Manage event budgets and expenses, including purchase orders, invoice reconciliation, and cost optimization opportunities.
- Partner with Project Management to ensure project plans, schedules, and deliverables remain on track.
- Oversee onsite event setup and execution ensuring approved merchandising standards and brand assets are implemented.
- Develop post-event evaluations, insights, and recommendations to improve future event effectiveness.
- Build strong partnerships across Marketing, Sales, Merchandising, Product Marketing, Visual Merchandising, and agencies.