Trade Show Specialist

Responsibilities

• Identify and manage trade shows for target audience
• Research trade shows to obtain the latest vendor information
• Manage high-profile and large trade shows as well as smaller tiered shows
• Meet with marketing leaders to review recommended trade shows based on company goals and budget
• Generate budgetary reports and provide budget projections to the marketing lead
• Track and analyze trade show demographics: # of attendees, job titles, etc.
• Explore, analyze and present sponsorship opportunities with vertical team
• Manage sponsorship opportunities in trade show marketing
• Ensure Tyler-brand consistency in marketing campaigns and trade show planning
• Handle all trade show logistics including: selecting booth location, submitting approved company/divisional descriptions, selecting/purchasing show services, securing and ensuring timely delivery of pre- and post-show lists, collecting and consolidating pre- and post-show sales feedback, generating post show budget versus expense reporting, coordinating the execution of show-related marketing campaigns, tracking and coding all show related expenses to credit card statements and invoices with the proper account code for expense tracking, developing and maintaining positive working relationships with clients, utilizing trade show management software to maintain trade show records, auditing/managing literature and promo item inventory, producing and distributing regular inventory reports to the marketing team, negotiating value adds and/or discounts for sponsorships to garner additional value, executing lead management/engagement/return on objective reporting for each show, executing ad-hoc marketing communications/trade show projects as assigned

Qualifications

• Bachelor’s degree in a related field or equivalent experience preferred, but not required
• Typically requires 3-5 years of trade show experience
• CTSM or CTSM study recommended
• Excellent organizational skills
• Basic understanding of our industry and marketing concepts
• Strong communication skills
• Proficiency in Microsoft Office products
• 10-25% travel for trade shows and internal meetings