Trade Show Manager

About the role

We are looking for a Trade Show Manager who fully owns and elevates our end-to-end trade show program. This role is first and foremost a highly tactical, execution-focused position responsible for ensuring every trade show runs flawlessly across pre-show planning, onsite coordination, and post-show follow-up.

Key Responsibilities

• Pre-Show Planning & Logistics - Own end-to-end planning for all assigned trade shows, including booth design, materials, swag, demos, and staffing
• Coordinate with vendors, event organizers, and internal teams to ensure all logistics are confirmed and executed on time
• Build and maintain detailed project plans with clear timelines, budgets, and accountability for each event
• Work with marketing and sales leadership to define event goals, target audience, and success metrics
• Leverage AI and automation tools to streamline planning workflows and improve efficiency
• Onsite Execution - Be present onsite at major trade shows to oversee setup, manage booth operations, and support the sales team
• Ensure booth staff are prepared, briefed, and equipped with the materials and information they need to succeed
• Manage real-time problem solving and adjustments as issues arise during the event
• Capture data, leads, and insights throughout the event to inform follow-up and measurement
• Post-Show Follow-Up & Analysis - Coordinate with sales and marketing to ensure timely follow-up on leads and opportunities generated at events
• Analyze event performance against defined goals and report on ROI, lead quality, and engagement metrics
• Document lessons learned and best practices to continuously improve our trade show program
• Stakeholder Management - Build and maintain strong relationships with industry associations (HFMA, AAOE, RBMA, etc.) and event organizers
• Partner closely with sales leadership to align event strategy with sales priorities and pipeline goals
• Collaborate with marketing, product marketing, and customer success teams to ensure event messaging and materials are aligned with broader company positioning
• Ai-Forward Mindset - Proactively identify opportunities to leverage AI and automation to improve trade show planning, execution, and measurement
• Use data and insights to inform decisions about future event participation and investment

Skills and Education

• Bachelor's degree in Marketing, Communications, Business or related field preferred
• CMP or similar event management certification preferred
• Project Management certification preferred
• 3+ years of experience in event management, trade show coordination, or field marketing
• Proven track record of managing complex logistics and coordinating across multiple stakeholders
• Experience managing multiple events simultaneously
• Experience in healthcare, SaaS, or B2B technology industries preferred
• Experience with healthcare industry associations (HFMA, AAOE, RBMA, MGMA, HIMSS) preferred
• Demonstrated ability to leverage AI, automation, or data tools to improve event workflows preferred
• Strong project management skills with attention to detail and ability to manage multiple events simultaneously
• Budget management and vendor coordination skills
• Comfortable being onsite at events and managing real-time problem solving
• Experience with CRM and marketing automation tools (Salesforce, Hubspot, etc.)
• Strong communication and relationship-building skills
• Comfort with data, metrics, and reporting on event performance

Company Benefits and Perks

• Access to a 401(k) Retirement Savings Plan
• Comprehensive Medical, Dental, and Vision Coverage
• Paid Time Off
• Paid Holidays
• Additional benefits, including Pet Care Coverage, Employee Assistance Program (EAP), and discounted services